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A/B Tests, Randomized Control Trials, and Their Business Benefits

Understanding Test Types in Data Science: A/B Tests, Randomized Control Trials, and Their Business Benefits

In the world of data science, conducting tests is essential for making informed decisions and driving business growth. Two commonly used test types are A/B tests and randomized control trials (RCTs), specifically brand lift and conversion lift tests. In this blog post, we will explore these test types, their significance for businesses, industry statistics, available tools and platforms, frequently asked questions, and conclude with the importance of leveraging these tests to unlock business potential.
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Ecommerce Website Price in Kenya: How Much Does It Cost to Develop Your Online Store?

Ecommerce Website Price in Kenya: How Much Does It Cost to Develop Your Online Store?

Ecommerce has revolutionized the way businesses operate, allowing them to reach a wider audience, increase sales, and provide convenient shopping experiences. In Kenya, the state of ecommerce is rapidly evolving, with more and more businesses recognizing the immense potential it holds. By leveraging the power of ecommerce, businesses can transcend geographical limitations, connect with customers across the nation, and capitalize on the growing trend of online shopping.
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Reaching Your Ideal Audience with the Power of Google Display Advertising

Reaching Your Ideal Audience with the Power of Google Display Advertising

Google Display Advertising is a type of online advertising that allows businesses to display ads on a variety of websites across the internet. These ads can be in the form of banners, text ads, rich media ads, and more. The ads are shown to users who are browsing websites that are part of the Google Display Network (GDN). The GDN includes millions of websites, mobile apps, and video content sites that have partnered with Google to show display ads.
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10 Reasons Why You Should Choose WordPress for Your Website or Ecommerce Store Development in Kenya

WordPress has become one of the most popular content management systems in the world, and for good reason. It is a highly flexible, customizable, and user-friendly platform that has the ability to meet the needs of both small and large businesses. If you are thinking of developing your website or eCommerce store in Kenya, here are some reasons why you should consider using WordPress CMS.
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Advantages of LinkedIn Advertising for Businesses in Kenya

LinkedIn has become a powerful tool for businesses in Kenya to connect with potential customers, partners, and employees. LinkedIn advertising, in particular, is a great way for businesses to reach their target audience and achieve their marketing goals. In this blog post, we will discuss the advantages of LinkedIn advertising for businesses in Kenya.
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