Why online businesses need to get on Google My Business
Every day, billions of people use Google to search for a wide variety of information — a local coffee shop, home repair tips, fashion trends, celebrity news, and so much more. As Google’s number one priority is displaying accurate information to its users, they are naturally reluctant to promote businesses that haven’t been verified. With a detailed GMB page, you can legitimize your business in the eyes of Google and ensure the algorithms advocate your company to customers conducting relevant searches.
What is Google My Business?
Google My Business is a free tool that allows businesses to manage one or more locations from one dashboard. This includes factors like your business name, your location, your hours, and photos and videos that you can upload.
Furthermore, GMB lets you monitor and reply to customer reviews that people leave of your business on Google. This is worthy of your attention, since one survey found that as much as 90% of customers report that purchasing decisions are impacted by positive online reviews.
Why is this important to you?
With Google by far the leading company in the desktop search space with an estimated 86.86% global market share, if your business isn’t making the most of their extensive services, it’s going to be even harder to reach your potential. The search engine has easily maintained its top spot as the most popular search engine in the world, holding over 75% of the search market share, and it’s only increasing. As a matter of fact, Google is said to be receiving about 5.6 billion searches in a day, and a large percentage of these queries have local intent. This means a lot of the searches are done by individuals who are looking for places within their vicinity.
A common question among conventional business owners is, Why should I take my business online? Not all traditional “brick-and-mortar” businesses are aware of what Google My Business is and how significant it is in today’s cut-throat digital industry
If you’re one of these traditional companies, then you’re missing out on a wider scope of potential clients online.
First, let’s establish what traditional “brick-and-mortar” businesses are. Conventional companies are those with a physical location. They sell their products or services either in person, by mail or by phone. Essentially, these are companies that do not sell their physical products or services in digital platforms.
Now, if you’re looking to expand your business and create a stronger customer base, you must start doing business online.
Using Google My Business Today
Without a doubt, GMB has more than made up for Google’s complicated history and makes it much simpler to control your online presence. It’s not just beneficial to your business — it’s absolutely vital.
GMB has proven to be an impactful tool to:
• Send people to your website/business.
• Manage your online reputation.
• Learn how people are finding you online.
• Communicate with customers and potential customers.
• Create offers, updates, and events.
And the implications drawn from these things extend a lot further than you might imagine. For instance, using the insights that GMB gives you about how people are finding you online, you can better tailor your blogging and digital marketing approach to increase traffic to your website and improve your rankings.
If you think this means you need to make the most of your account, you’re absolutely correct. It’s not enough to only have an account. You need to know what to do with it. With a verified and optimised listing, you’ll be able to attract highly relevant customers and provide them with vital business information for no cost at all. By encouraging your customers to post reviews and having a detailed approach to optimisation, you can achieve a top position on the SERP.