Job Title: Digital Marketing Manager

Location: Nairobi, Kenya (Remote)

Duration: 6 months (Renewable)

Remuneration Structure: Hybrid (Monthly stipend + commissions) / Commission-based only.

ABOUT THE ROLE:

KWETU Marketing Agency is seeking a talented and experienced Digital Marketing Manager to join our team. As a Digital Marketing Manager, you will be responsible for managing client relationships, setting digital marketing strategies, and executing campaigns that deliver results. This is a remote position, but you may be required to attend in-person meetings with clients occasionally.

As part of our team, you will have access to qualified leads and accounts to manage, as well as the opportunity to earn commission-based remuneration on the sale of digital packages and custom solutions. We offer a dynamic and fast-growing work environment that prioritizes personal development and positive transformation.

ROLES & RESPONSIBILITIES:

• Manage client relationships to ensure satisfaction with services and results.
• Identify client needs by conducting research, online and in-person meetings, and outlining their digital goals, pain points, and objectives.
• Nurture qualified leads and onboard clients by following agency processes.
• Set digital marketing strategies for target customers by taking their specific needs into consideration.
• Oversee clients’ online presence and identify areas for improvement.
• Monitor and analyze the effectiveness of various digital campaigns and strategies.
• Optimize various digital platforms and web pages to improve organic traffic (not required).
• Review and implement ways to improve ROI for clients and revenue for the agency.
• Monitor KPIs for various clients.
• Prepare, maintain, and present reports on day-to-day activities to clients.
• Stay up-to-date with the latest developments in the digital marketing field.
• Address clients’ digital marketing requirements and queries.
• Ability to monetize platforms and agency services independently.
• Due to multiple projects running simultaneously, the candidate will have to work on strict deadlines and multitask continuously.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• +7 years of experience in Digital Marketing, Advertising, or a related field.
• Proven work experience as a Business Development/Sales Officer, Digital Account Executive, Manager, Team, or Project Manager.
• Ability to manage and train teams and interns.
• Must be a data-driven personality with a relentless pursuit of continuous improvement.
• Complete knowledge of SEO, SEM, and Google AdWords (required but not a must).
• Familiarity with agency suppliers and contacts.
• Understanding of various digital platforms such as Facebook, Twitter, LinkedIn, and Instagram.
• Business & project management skills preferred.
• Ability to work unsupervised to meet targets and collaboratively to meet agency targets.
• Ability to manage strict deadlines and stressful situations and organizational skills.
• Strong analytical and problem-solving skills.
• Customer-oriented attitude.
• Proficiency in English (written and spoken).
• Ability to work independently and collaboratively.
• Highly motivated and creative individual.
• Having an eye for detail.
• Certifications or accreditation on relevant marketing activities are a plus.
• Previous industry experience a plus.

We offer a hybrid remuneration structure, including a monthly stipend after 90 working days and a commission-based scheme. You will be directly reporting to the agency’s Managing Consultant/ Managing Director. If you are passionate about digital marketing, able to commit to a minimum of 6 months for the contracted period, and meet the requirements, we would love to hear from you. Please submit your resume and cover letter for consideration to info@kwetumarketingagency.co.ke