Why Your Digital Marketing Strategy Must Be a Conversation, Not a Monologue
In the digital world, as in real life, few like it when you continually talk about yourself while in a conversation. They even coined a term for it ‘Conversational Narcissism‘ whereby you disregard the existence of the other party and blurb on ad nauseam! As once quoted by Epictetus – ‘We have two ears and one mouth so that we can listen twice as much as we speak’. As a digital brand, engaging your customer in real-time should be your second nature – a key ingredient to your outlook & success.
