June 18, 2025
By KWETU
Digital Marketing, PPC Ads, SEO, Social Media Marketing

Mastering Digital Marketing – Common Terms and KPIs Every Marketer Should Know in 2025

Break through the jargon. Learn key marketing terms and how to measure success in your campaigns.

June 18, 2025
By Elvis
AI, Digital Marketing, SEO

Beyond Rankings: Mastering AI‑Driven Visibility in 2025

With 44% of users relying on AI for research, mastering AI-driven visibility is crucial. This article provides a step-by-step guide for Kenyan businesses.

May 22, 2025
By Elvis
Content Marketing, AI, Digital Marketing, SEO

Understanding Google’s AI Overviews: Impacts on Search Results and SEO Strategies

Google's AI Overviews are transforming the search experience by providing AI-generated summaries at the top of search results. This comprehensive guide delves into what AI Overviews are, their impact on user behavior and website traffic, and how businesses can adjust their SEO strategies accordingly.

May 8, 2025
By KWETU
Digital Marketing, Advertising, Billboard Advertising, Business & Strategy, Digital Campaigns, Experiential Marketing

How to Integrate Billboard Advertising with Your Digital Marketing Strategy in Kenya

Billboard advertising remains a powerful tool in Kenya's marketing landscape. Learn how KWETU's integrated TTL marketing approach blends traditional and digital strategies for maximum impact.

May 1, 2025
By KWETU
Digital Marketing, Advertising, Business & Strategy

Inside KWETU – How Our 360-Degree Marketing Strategy Transforms Brands

Learn how our multi-award-winning agency helps Kenyan and global brands grow with expert strategy, creative design, and digital execution.

Digital Marketing Course in Kenya - KWETU Academy

April 22, 2025
By KWETU
Digital Marketing, Courses

Introducing KWETU Academy’s Digital Marketing Courses in Kenya

Whether you're looking to start a career in marketing, enhance your skills, or promote your own business, KWETU Academy's Digital Marketing Certification offers the knowledge and expertise you need to thrive in Kenya's dynamic digital landscape.

Should you invest in Google PPC ads or social media marketing? Find out what works best for businesses in Kenya with this detailed comparison.

March 20, 2025
By KWETU
Digital Marketing, Business & Strategy, PPC Ads, Social Media Marketing, YouTube Ads

Google Ads or Social Media Marketing? Which Digital Marketing Strategy Drives Better Results?

Should you invest in Google PPC ads or social media marketing? Find out what works best for businesses in Kenya with this detailed comparison.

February 22, 2025
By KWETU
SEO, Digital Marketing, PPC Ads, Website Design

SEO vs. Paid Ads: Which One is Right for Your Business in Kenya?

Struggling to choose between SEO and paid ads for your business? We break down the benefits, costs, and long-term impact of each in the Kenyan market.

February 10, 2025
By KWETU
Digital Marketing, SEO, Website Design

Drive Targeted Traffic with KWETU’s Business Booster Bundle

Targeted traffic is the key to business success. KWETU’s Business Booster Bundle offers expert strategies across social media, Google Ads, YouTube, and LinkedIn, ensuring your brand reaches the right people at the right time.

February 9, 2025
By KWETU
Digital Marketing, Data & Analytics, Data Science, User Research

How to Set Up and Use Google Analytics for Your Website – A Beginner’s Guide

With over 70% of Kenya’s web traffic coming from mobile users, businesses must track and optimize their websites accordingly. This guide covers Google Analytics setup, 12 key metrics to watch, and top FAQs to help you succeed.