With 44% of users relying on AI for research, mastering AI-driven visibility is crucial. This article provides a step-by-step guide for Kenyan businesses.
Google's AI Overviews are transforming the search experience by providing AI-generated summaries at the top of search results. This comprehensive guide delves into what AI Overviews are, their impact on user behavior and website traffic, and how businesses can adjust their SEO strategies accordingly.
Billboard advertising remains a powerful tool in Kenya's marketing landscape. Learn how KWETU's integrated TTL marketing approach blends traditional and digital strategies for maximum impact.
Whether you're looking to start a career in marketing, enhance your skills, or promote your own business, KWETU Academy's Digital Marketing Certification offers the knowledge and expertise you need to thrive in Kenya's dynamic digital landscape.
Targeted traffic is the key to business success. KWETU’s Business Booster Bundle offers expert strategies across social media, Google Ads, YouTube, and LinkedIn, ensuring your brand reaches the right people at the right time.
With over 70% of Kenya’s web traffic coming from mobile users, businesses must track and optimize their websites accordingly. This guide covers Google Analytics setup, 12 key metrics to watch, and top FAQs to help you succeed.