May 3, 2023
By KWETU
Digital Marketing, Creative Writing, SEO

8 SEO Content Writing Tips for Better SEO to Delight People & Search Engines

Great content can drive social shares, keep users on your website for longer, and improve conversions. It can also help you establish authority in your niche and drive awareness of your brand.

How to Identify Your Ideal Customer Using Digital Marketing

In the world of digital marketing, identifying your ideal customer is a crucial component of any successful marketing campaign. Your ideal customer is the person who is most likely to buy your product or service, and by understanding their needs and preferences, you can create targeted campaigns that resonate with them.

May 1, 2023
By KWETU
Digital Marketing

Why Remarketing Should Be Included in Your Business’s Digital Marketing Strategy

Looking to improve your digital marketing ROI? Consider adding remarketing to your strategy. By targeting users who have already engaged with your brand, you can increase conversions, boost brand awareness, and improve your overall ROI.

April 30, 2023
By KWETU
Digital Marketing

Reaching Your Ideal Audience with the Power of Google Display Advertising

Google Display Advertising is a type of online advertising that allows businesses to display ads on a variety of websites across the internet. These ads can be in the form of banners, text ads, rich media ads, and more. The ads are shown to users who are browsing websites that are part of the Google Display Network (GDN). The GDN includes millions of websites, mobile apps, and video content sites that have partnered with Google to show display ads.

Why Email Marketing is Vital for Your Business

Email marketing is a digital marketing strategy that involves sending promotional messages or newsletters to a group of subscribers via email. The purpose of email marketing is to build relationships with potential and existing customers, promote brand awareness, and ultimately drive revenue for a business.

April 10, 2023
By KWETU
Business & Strategy, Digital Marketing, Social Media Marketing

Advantages of LinkedIn Advertising for Businesses in Kenya

LinkedIn has become a powerful tool for businesses in Kenya to connect with potential customers, partners, and employees. LinkedIn advertising, in particular, is a great way for businesses to reach their target audience and achieve their marketing goals. In this blog post, we will discuss the advantages of LinkedIn advertising for businesses in Kenya.

December 8, 2022
By KWETU
Digital Marketing

How To Advertise Your Business, Services or Products on Google

Google advertising is a great means to marketing your services and products online. Google ads enable you to show your unique messaging or ‘ad’ to people who are actively searching for what you offer, your kind of business or a preferred service provider in your local area on Google’s Search and Display networks Advanced targeting features, optimized campaign formats and a ‘pay-per-click’ ad-bidding system makes most organizations, business and brand owners want to advertise on Google locally and worldwide.