Google Advertising Packages (PPC Ads)
*Custom pricing available after discovery meeting & keywords research
Overview of our Google Advertising Services in Kenya
At KWETU Marketing Agency, we offer Google Search, Performance Max Ads, Google Display Ads, and YouTube Ads to meet your specific marketing objectives, whether it’s brand awareness, conversions, or customer engagement. Advertising on Google lets you display your messaging on two main networks – Search Network – Ads appear above or below search results on Google Search, Google Play, Google Shopping, and Google Maps. Display Network – Ads appear on a variety of sites across the internet, including blogs, news sites, and YouTube, known as the Google Display Network (GDN).
| Service | Package | Price (Ksh.) |
|---|---|---|
| Pay-Per-Click Advertising (PPC) | Basic Package | 65,210 |
| / Google Ads | Premium Package | 111,000 |
| Â | Elite Package | 210,000 |
| YouTube Ads | Basic Package | 52,120 |
| Â | Premium Package | 125,300 |
| Â | Elite Package | 290,000 |
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Basic Package
This package is perfect for businesses looking to enhance their online presence, engage their target audience, and achieve specific business goals through highly targeted and cost-effective advertising campaigns.
- All-in-One Campaigns: Unified campaigns that cover Search, Display, YouTube, Discover, Gmail, and Maps from a single campaign.
- (1) Search/ Shopping, or Performance Max Ad Format: Choose the ad format that best suits your business goals.
- Keywords Research, Sorting & Sifting: Precise targeting based on specific keywords relevant to your business.
- Goal-Based Campaigns: Optimize campaigns towards specific business goals like sales, leads, or site visits.
- Quality Score Optimization
- Audience Targeting: Reach specific audience segments based on demographics, interests, and behaviors.
- Creative Asset Management: Upload and manage various ad assets including images, videos, and text.
- Conversion-Rate Optimization with AI: Utilize AI to maximize conversion rates.
- Ad Extensions: Additional information like site links, callouts, and structured snippets to enhance ad visibility.
- Automatic or Manual Ad Bidding & Placements
- Geotargeting: Reach customers in specific locations, including cities, regions, or countries.
- Dynamic Search Ads: Automatically generated ads based on the content of your website.
- Certified Google Ads Specialist
- A/B Testing: Test different ad creatives and messages to determine the most effective approach.
- Google Shopping Actions: Enable checkout directly from the ad for a seamless shopping experience.
- Performance Reports: Detailed insights and reports on ad performance, including clicks, impressions, and cost-per-click.
Premium Package
The Elite Google Ads Package is ideal for large enterprises, industry leaders, and high-growth companies seeking to dominate their market and achieve extraordinary business results through comprehensive and advanced Google Ads strategies. Achieve unparalleled brand dominance, maximize high-value conversions, deeply engage niche target audiences, and drive exceptional business growth with sophisticated targeting, advanced optimization, and all-inclusive campaign management.
- All-in-One Campaigns: Unified campaigns that cover Search, Display, YouTube, Discover, Gmail, and Maps from a single campaign.
- (2) Search/ Shopping, or Performance Max Ad Format: Choose the ad format that best suits your business goals.
- Keywords Research, Sorting & Sifting: Precise targeting based on specific keywords relevant to your business.
- Goal-Based Campaigns: Optimize campaigns towards specific business goals like sales, leads, or site visits.
- Quality Score Optimization
- Audience Targeting: Reach specific audience segments based on demographics, interests, and behaviors.
- Creative Asset Management: Upload and manage various ad assets including images, videos, and text.
- Conversion-Rate Optimization with AI: Utilize AI to maximize conversion rates.
- Ad Extensions: Additional information like site links, callouts, and structured snippets to enhance ad visibility.
- Automatic or Manual Ad Bidding & Placements
- Geotargeting: Reach customers in specific locations, including cities, regions, or countries.
- Dynamic Search Ads: Automatically generated ads based on the content of your website.
- Certified Google Ads Specialist
- Call Tracking: Measure the effectiveness of ads by tracking calls generated from click-to-call ads.
- Conversion Tracking: Monitor actions taken by users after clicking on your ads, such as purchases or sign-ups.
- A/B Testing: Test different ad creatives and messages to determine the most effective approach.
- Google Shopping Actions: Enable checkout directly from the ad for a seamless shopping experience.
- Third-Party Integrations: Seamless integration with third-party e-commerce platforms and tools.
- Performance Reports: Detailed insights and reports on ad performance, including clicks, impressions, and cost-per-click.
Premium Package
Ideal for larger enterprises, e-commerce platforms, and brands seeking significant market penetration and growth through advanced and comprehensive Google Ads strategies. Maximize brand visibility, drive high-value conversions, engage target audiences deeply, and achieve substantial business growth with advanced targeting, optimization, and comprehensive campaign management.
- All-in-One Campaigns: Unified campaigns that cover Search, Display, YouTube, Discover, Gmail, and Maps from a single campaign.
- (3) Search/ Shopping, or Performance Max Ad Format: Choose the ad format that best suits your business goals.
- Comprehensive Keywords Research: Extensive keyword analysis, including long-tail keywords, competitive analysis, and market trends.
- Advanced Goal-Based Campaigns: Tailor campaigns to meet complex business objectives, such as market expansion, brand loyalty, and high-value customer acquisition.
- Premium Quality Score Optimization: Advanced techniques to enhance ad relevance, lower cost-per-click, and improve ad positioning.
- Elite Audience Targeting: Reach highly segmented and niche audiences with detailed demographic, interest, and behavioral data.
- Creative Asset Management & Production: Full creative support, including professional-grade images, videos, animations, and dynamic ad content.
- AI-Powered Conversion Rate Optimization: Utilize cutting-edge AI for optimizing conversion rates and personalizing user experiences.
- Comprehensive Ad Extensions: Use an extensive range of ad extensions, including app extensions, review extensions, and more.
- Sophisticated Bid Strategies: Implement advanced bidding strategies, including portfolio bid strategies and custom algorithms.
- Precision Geotargeting: Hyper-local targeting options, including specific areas within cities, custom geofences, and location groups.
- Dynamic Search Ads with Advanced Targeting: Enhanced DSA campaigns leveraging advanced machine learning for maximum relevance.
- Elite Certified Google Ads Specialist: A dedicated senior expert to manage, optimize, and continuously refine campaigns.
- Enhanced Conversion Tracking: Comprehensive tracking of online and offline conversions, including complex sales funnels and attribution models.
- In-Depth Call Tracking and Analytics: Advanced call tracking with detailed call analysis and reporting.
- Extensive A/B and Multivariate Testing: Robust testing methodologies to identify the best-performing creatives, landing pages, and ad strategies.
- Google Shopping Actions & Advanced Smart Shopping: Full-featured shopping campaigns with advanced features for optimal e-commerce performance.
- Deep Third-Party Integrations: Seamless integration with a wide range of third-party tools, platforms, and CRM systems.
- Performance Max Campaigns with Customization: Fully customized Performance Max campaigns to leverage all Google Ads inventory.
- Optimal Frequency Cap Management: Manage ad frequency to maintain user engagement and brand recall without overexposure.
- High-Frequency Posting & Real-Time Adjustments: Increased frequency of ad updates and real-time optimizations to maintain ad relevance and performance.
- Weekly Performance Reports and Insights: Detailed weekly reports with actionable insights and strategic recommendations.
- Bi-Weekly Strategy Review Meetings: Regular meetings to review performance, refine strategies, and discuss new opportunities.
- 24/7 Support and Monitoring: Round-the-clock support and continuous monitoring to ensure optimal campaign performance.
YouTube Advertising
(PPC Ads)
YouTube advertising allows businesses to place ads before, during, or after videos on the platform, as well as in the search results and on the YouTube homepage. These ads can be in the form of skippable or non-skippable video ads, display ads, or overlay ads.
One of the key benefits of YouTube advertising is its ability to target users based on their demographics, interests, and behaviors. With advanced targeting options, businesses can reach their ideal audience with precision, increasing the chances of converting viewers into customers.
Basic YouTube Ads Package
Effective YouTube video advertising ideal for individual brands, creatives and organizations to generate mass awareness, targeted views and audiences.
- 1 Campaign Video Promotion
- Keywords Research & Sifting
- Managed Placements on specific channels or videos
- Quality Score Optimization
- Multiple Video Ad Formats ( Pre-Roll, In-stream or Bumper Ads)
- Campaign Keywords (20 Max)
- Selected Ad Extensions Avaliable
- Bi-Monthly Report & Weekly Updates
- Campaign Duration (28 Days)
- Certified YouTube Ads Specialist
- Campaign Report (1/ Month)
Pro YouTube Ads Package
Effective YouTube video advertising ideal for individual brands, creatives and organizations to generate mass awareness, targeted views and audiences.
- 1 Campaign Video Promotion (YouTube + Display Network)
- Keywords Research & Sifting
- Managed Placements on specific channels or videos
- Quality Score Optimization
- Multiple Video Ad Formats ( Pre-Roll, In-stream or Bumper Ads)
- Campaign Keywords (40 Max)
- Selected Ad Extensions Avaliable
- Bi-Monthly Report & Weekly Updates
- Campaign Duration (28 Days)
- Certified YouTube Ads Specialist
- Campaign Report (1/ Month)
Elite YouTube Ads Package
Effective YouTube video advertising ideal for individual brands, creatives and organizations to generate mass awareness, targeted views and audiences.
- 1 Campaign Video Promotion
- Keywords Research & Sifting
- Managed Placements on specific channels or videos
- Quality Score Optimization
- Multiple Video Ad Formats ( Pre-Roll, In-stream or Bumper Ads)
- Campaign Keywords (Unlimited)
- Selected Ad Extensions Avaliable
- Bi-Monthly Report & Weekly Updates
- Campaign Duration (28 Days)
- Certified YouTube Ads Specialist
- Campaign Report (1/ Month)
Google Display Advertising
(PPC Ads)
At KWETU Marketing Agency, we offer expert Google Display advertising services to help you reach your target audience and drive more traffic to your website. With our proven strategies and extensive experience in online marketing, we can help you optimize your campaigns and achieve your business goals.
Popular
Basic Package
Targeted web banner ads ideal for visual advertising formats to generate awareness & quality leads across the Google Partner Network of websites, mobile apps & more.
- Display Network Ads
- 1 Campaign
- 6 Custom Designed Banners
- Keywords Research & Sifting
- Managed Placements on specific sites or apps
- Custom Ad Titles & Descriptions
- Quality Score Optimization (+75%)
- Targeted Advertising
- Scheduled Ads Rotation
- Conversion-Rate Optimization
- Campaign Keywords (50 Max)
- Ad Extensions (Call, Directions, Shop)
- Automatic or Manual Ad Bidding
- Agency Dashboard & Billing Cycle
- Bi-monthly Report
- Campaign Duration (28 Days)
- Certified Google Ads Specialist
Popular
Premium Package
Targeted web banner ads ideal for visual advertising formats to generate awareness & quality leads across the Google Partner Network of websites, mobile apps & more.
- Display Network Ads
- 1 Campaign
- 12 Custom Designed Banners
- Keywords Research & Sifting
- Managed Placements on specific sites or apps
- Custom Ad Titles & Descriptions
- Quality Score Optimization (+75%)
- Targeted Advertising
- Scheduled Ads Rotation
- Conversion-Rate Optimization
- Campaign Keywords (50 Max)
- Ad Extensions (Call, Directions, Shop)
- Automatic or Manual Ad Bidding
- Agency Dashboard & Billing Cycle
- Bi-monthly Report
- Campaign Duration (28 Days)
- Certified Google Ads Specialist
Popular
Elite Package
Targeted web banner ads ideal for visual advertising formats to generate awareness & quality leads across the Google Partner Network of websites, mobile apps & more.
- Display Network Ads
- 1 Campaign
- Unlimited Custom Designed Banners
- Keywords Research & Sifting
- Managed Placements on specific sites or apps
- Custom Ad Titles & Descriptions
- Quality Score Optimization (+75%)
- Targeted Advertising
- Scheduled Ads Rotation
- Conversion-Rate Optimization
- Campaign Keywords (50 Max)
- Ad Extensions (Call, Directions, Shop)
- Automatic or Manual Ad Bidding
- Agency Dashboard & Billing Cycle
- Bi-monthly Report
- Campaign Duration (28 Days)
- Certified Google Ads Specialist
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