Google Ads management in Kenya built for measurable growth.
Reach customers actively searching for your products and services with strategic Google Ads campaigns designed around qualified traffic, lead generation, sales and measurable return on advertising investment.
Put your business in front of people ready to act.
Google Ads allows businesses to reach potential customers at the moment they are actively searching for a product, service or solution.
KWETU Marketing Agency builds and manages campaigns around your commercial objectives rather than simply increasing clicks. Campaign structure, keywords, landing pages, bidding, conversion tracking and ongoing optimisation work together to improve advertising performance.
Google advertising packages built around performance.
Our Google Ads management packages are structured around campaign complexity, advertising objectives, account size and required optimisation. Advertising media spend is separate from management fees.
Choose the level of campaign management.
The following starting structures provide guidance. Your final management fee and campaign scope depend on advertising spend, campaign volume, markets, conversion goals and account complexity.
Google Ads Foundation
A structured starting point for businesses launching or restructuring Google Ads campaigns.
- Google Ads account and campaign setup
- Keyword and search-intent research
- Campaign and ad-group structure
- Conversion tracking configuration
- Ad copy development
- Initial campaign optimisation
Google Ads Growth Management
Ongoing campaign management for businesses using Google Ads as an active customer acquisition channel.
- Campaign management and optimisation
- Search-term and keyword refinement
- Bid and budget optimisation
- Conversion performance monitoring
- Ad testing and optimisation
- Monthly performance reporting
Advanced Google Ads Management
Advanced management for larger campaigns, multiple services, competitive markets and performance-focused acquisition.
- Multi-campaign management
- Advanced audience and keyword strategy
- Performance Max campaigns
- Remarketing and audience campaigns
- Landing-page optimisation recommendations
- Advanced reporting and analysis
More than ads. A complete acquisition system.
Effective Google advertising requires more than creating adverts. We consider the complete journey from search intent to conversion.
Keyword & Search Intent Strategy
We identify relevant search terms and commercial intent patterns to help campaigns target people more closely aligned with your products, services and objectives.
Campaign Optimisation
Campaign performance is reviewed continuously to identify wasted spend, opportunities for refinement and areas where performance can potentially be improved.
Conversion Tracking
Tracking helps connect advertising activity with meaningful business actions such as enquiries, purchases, calls or form submissions.
Ad & Landing Page Alignment
We consider the relationship between the search query, advert, landing page and intended conversion so the customer journey is more coherent.
Use Google's wider advertising ecosystem strategically.
Depending on your objectives and eligibility, Google Ads can extend beyond traditional search campaigns through formats such as Performance Max, remarketing and other campaign types.
The right campaign structure depends on your audience, conversion data, products or services, budget and commercial objectives.
Discuss Your Campaign →Google Ads should connect spend to outcomes.
We approach paid search as part of a broader marketing system, connecting advertising with your website, landing pages, conversion tracking, SEO and overall customer acquisition strategy.
This helps create a clearer relationship between advertising investment and the business actions your campaigns are intended to generate.
Frequently asked questions.
How much does Google Ads management cost in Kenya?
Google Ads management costs depend on campaign scope, advertising spend, number of campaigns, target markets and optimisation requirements. KWETU Marketing Agency offers Google Ads setup and ongoing management structures, with final pricing determined after reviewing the campaign requirements.
Does your Google Ads fee include the advertising budget?
No. The Google Ads management fee is separate from the media budget paid to Google. Your advertising budget is determined by your objectives, market, competition and acquisition economics.
Can you set up a new Google Ads account?
Yes. KWETU can assist with campaign structure, keyword research, ad development, conversion tracking and initial configuration for businesses launching Google advertising.
Can you manage an existing Google Ads account?
Yes. Existing accounts can be reviewed and restructured where necessary before ongoing campaign management and optimisation begins.
How quickly can Google Ads generate results?
Paid advertising can begin generating traffic shortly after campaigns are approved and launched. Meaningful performance assessment requires sufficient conversion data and depends on factors including budget, competition, offer, landing-page experience and market demand.
Do you offer Performance Max campaigns?
Performance Max can form part of an appropriate Google Ads strategy where the campaign objectives, conversion tracking, available creative assets and account data support its use.
Can Google Ads work together with SEO?
Yes. Paid search and SEO serve different functions but can work together as part of a broader search strategy. Paid campaigns can provide immediate visibility while SEO focuses on longer-term organic search visibility.
Do you work with businesses outside Kenya?
Yes. KWETU Marketing Agency can develop campaigns targeting Kenyan, regional and international markets depending on the business model and campaign objectives.
Turn Google searches into business opportunities.
Tell us about your business, target market and objectives. We can assess your requirements and develop a Google Ads strategy around the level of investment, campaign structure and outcomes you are targeting.
