Google Advertising Packages (PPC Ads)
*Custom pricing available after discovery meeting & keywords research
Advertising on Google will display your messaging on either or both the Search Network (Ads can appear above or below search results on Google Search. They can appear beside, above, or below search results on Google Play, Google Shopping, and Google Maps, including the Maps app or Display Network (a variety of sites across the internet which ranges from blogs to news sites and even YouTube, referred to as the Google Display Network – GDN)
- We observe the buyer’s journey and develop campaigns for different objectives e.g ‘Awareness campaigns’, ‘Conversion Campaigns’ and even ‘Delightment Campaigns’. If you sell a product or service that consumers are not likely to purchase immediately, we ensure that your brand stays top-of-mind for prospects as they consider making a purchase in the future along the buyer’s journey.
- Accurate audience targeting – Audiences are groups of people with specific interests, intents, and demographics, as estimated by Google. We assist clients select from a wide range of categories — such as fans of sport and travel, people shopping for vehicles or real estate property, or specific people that have visited your website. Google Ads will show your messaging to people who are likely in the selected categories.
Google Search Advertising
(PPC Ads)
Google Search Advertising is a form of pay-per-click (PPC) advertising that allows businesses to place ads on the search engine results pages (SERPs) of Google. This form of advertising is highly effective because it allows businesses to target users who are actively searching for specific products, services, or information related to their business.
These ads are designed to be highly targeted and compelling, with a clear call to action that encourages users to click through to the business’s website or landing page. Businesses only pay when users click on their ads, making it a highly cost-effective form of advertising.
Basic Package
- 30-Day Campaign
- 1 Search Ad
- Keywords Research
- Custom Ad Titles (1) & Descriptions (3)
- Quality Score Optimization (+70%)
- Targeted Advertising
- Scheduled Ads Rotation
- Campaign Keywords (20 Max)
- Ad Extensions (As Required)
- Automatic or Manual Ad Bidding
- Agency's Dashboard & Billing Cycle
- Media Buying & Promotions ( Ksh. 30,000)
- Campaign Duration (28 Days)
- Certified Google Ads Specialist
- Campaign Report (1)
Premium Package
- 30-Day Campaign
- 3 Rotatble Ads
- Keywords Research & Sifting
- Custom Ad Titles & Descriptions
- Quality Score Optimization (+75%)
- Targeted Advertising
- Scheduled Ads Rotation
- Conversion-Rate Optimization
- Campaign Keywords (40 Max)
- Ad Extensions (As Required)
- Automatic or Manual Ad Bidding
- Agency's Dashboard & Billing Cycle
- Media Buying & Promotions ( Ksh. 60,000)
- Campaign Duration (28 Days)
- Certified Google Ads Specialist
- Campaign Report (2)
Elite Package
- 30-Day Campaign
- 3 Rotatble Ads
- Campaign Forecast, Keywords Research & Sifting
- Custom Ad Titles & Descriptions (As Required)
- Quality Score Optimization (+75%)
- Targeted Advertising
- Scheduled Ads Rotation
- Conversion-Rate Optimization
- Campaign Keywords (100 Max)
- Ad Extensions (As Required)
- Automatic or Manual Ad Bidding
- Media Buying & Promotions ( Ksh. 120,000)
- Campaign Duration (28 Days)
- Certified Google Ads Specialist
- Campaign Report (2)
YouTube Advertising
(PPC Ads)
YouTube advertising allows businesses to place ads before, during, or after videos on the platform, as well as in the search results and on the YouTube homepage. These ads can be in the form of skippable or non-skippable video ads, display ads, or overlay ads.
One of the key benefits of YouTube advertising is its ability to target users based on their demographics, interests, and behaviors. With advanced targeting options, businesses can reach their ideal audience with precision, increasing the chances of converting viewers into customers.
Basic YouTube Ads Package
- 1 Campaign Video Promotion
- Keywords Research & Sifting
- Managed Placements on specific channels or videos
- Quality Score Optimization
- Multiple Video Ad Formats ( Pre-Roll, In-stream or Bumper Ads)
- Campaign Keywords (20 Max)
- Selected Ad Extensions Avaliable
- Bi-Monthly Report & Weekly Updates
- Campaign Duration (28 Days)
- Certified YouTube Ads Specialist
- Campaign Report (1/ Month)
Pro YouTube Ads Package
- 1 Campaign Video Promotion (YouTube + Display Network)
- Keywords Research & Sifting
- Managed Placements on specific channels or videos
- Quality Score Optimization
- Multiple Video Ad Formats ( Pre-Roll, In-stream or Bumper Ads)
- Campaign Keywords (40 Max)
- Selected Ad Extensions Avaliable
- Bi-Monthly Report & Weekly Updates
- Campaign Duration (28 Days)
- Certified YouTube Ads Specialist
- Campaign Report (1/ Month)
Elite YouTube Ads Package
- 1 Campaign Video Promotion
- Keywords Research & Sifting
- Managed Placements on specific channels or videos
- Quality Score Optimization
- Multiple Video Ad Formats ( Pre-Roll, In-stream or Bumper Ads)
- Campaign Keywords (Unlimited)
- Selected Ad Extensions Avaliable
- Bi-Monthly Report & Weekly Updates
- Campaign Duration (28 Days)
- Certified YouTube Ads Specialist
- Campaign Report (1/ Month)
Google Display Advertising
(PPC Ads)
At KWETU Marketing Agency, we offer expert Google Display advertising services to help you reach your target audience and drive more traffic to your website. With our proven strategies and extensive experience in online marketing, we can help you optimize your campaigns and achieve your business goals.
Basic Package
- Display Network Ads
- 1 Campaign
- 6 Custom Designed Banners
- Keywords Research & Sifting
- Managed Placements on specific sites or apps
- Custom Ad Titles & Descriptions
- Quality Score Optimization (+75%)
- Targeted Advertising
- Scheduled Ads Rotation
- Conversion-Rate Optimization
- Campaign Keywords (50 Max)
- Ad Extensions (Call, Directions, Shop)
- Automatic or Manual Ad Bidding
- Agency Dashboard & Billing Cycle
- Bi-monthly Report
- Campaign Duration (28 Days)
- Certified Google Ads Specialist
Premium Package
- Display Network Ads
- 1 Campaign
- 12 Custom Designed Banners
- Keywords Research & Sifting
- Managed Placements on specific sites or apps
- Custom Ad Titles & Descriptions
- Quality Score Optimization (+75%)
- Targeted Advertising
- Scheduled Ads Rotation
- Conversion-Rate Optimization
- Campaign Keywords (50 Max)
- Ad Extensions (Call, Directions, Shop)
- Automatic or Manual Ad Bidding
- Agency Dashboard & Billing Cycle
- Bi-monthly Report
- Campaign Duration (28 Days)
- Certified Google Ads Specialist
Elite Package
- Display Network Ads
- 1 Campaign
- Unlimited Custom Designed Banners
- Keywords Research & Sifting
- Managed Placements on specific sites or apps
- Custom Ad Titles & Descriptions
- Quality Score Optimization (+75%)
- Targeted Advertising
- Scheduled Ads Rotation
- Conversion-Rate Optimization
- Campaign Keywords (50 Max)
- Ad Extensions (Call, Directions, Shop)
- Automatic or Manual Ad Bidding
- Agency Dashboard & Billing Cycle
- Bi-monthly Report
- Campaign Duration (28 Days)
- Certified Google Ads Specialist
Need a custom quotation or a package for your project? Send us your request
Additional Information
- Social media marketing campaigns are renewable monthly, quarterly or annually.
- Project planners available for long-term campaigns
- Content calendar available for all digital marketing campaigns.
- A standard Service Level Agreement (SLA) outlining your objectives will be signed by agency and client before campaign/ project commencement.
- Web design projects & digital marketing campaigns are payable in 1 or 2 installments.
- Monthly or bi-monthly campaign reports available.
- Product photography & video shoots at add-on cost.
- Online influencers available at add-on cost.
- Offsite visits and logistics are not included in packages.
- Revisions on design & creative projects are indicated in custom quotations or as advised by agency.
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