Social Media Marketing

Why Your Digital Marketing Must Be a Conversation, Not a Monologue!

Why Your Digital Marketing Must Be a Conversation, Not a Monologue!

In the digital world, as in real life, few like it when you continually talk about yourself while in a conversation. They even coined a term for it ‘Conversational Narcissism‘ whereby you disregard the existence of the other party and blurb on ad nauseam! As once quoted by Epictetus – ‘We have two ears and one mouth so that we can listen twice as much as we speak’. As a digital brand, engaging your customer in real-time should be your second nature – a key ingredient to your outlook & success.
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Why More Businesses Are Turning To Social Media Marketing in Kenya

Why More Businesses Are Turning To Social Media Marketing in Kenya

Social media marketing platforms have become an important resource for Kenyan businesses in marketing products and solutions, generating quality leads and customer engagement for many businesses and brands. This is especially true due to the affordability and effectiveness of online marketing -further, the ability to measure campaign effectiveness over prescribed time periods has become a paramount ingredient to marketing budgets and overall return-on-investment.
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How To Win With Digital Marketing in Kenya

How To Win With Digital Marketing in Kenya

Digital marketing is advertising delivered through electronic devices on digital channels such as search engines, websites, social media, email, and mobile apps - enabling individuals and business owners to connect with current and prospective customers. Affordable, measurable and effective marketing to your preferred target audiences is what it's all about
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