Bold Billboards. Big Reach.
How KWETU deployed and managed a high-visibility national outdoor campaign for Efferalgan's “ChapChap” positioning — building sustained visibility across five major Kenyan cities.
Make the message impossible to miss.
Efferalgan needed strong outdoor visibility around its “ChapChap” positioning, with a campaign capable of reaching large audiences repeatedly across key Kenyan markets.
The objective was not simply to secure billboard space. The campaign needed the right locations, sustained exposure and active media management throughout the 90-day flight.
Build frequency where people move.
KWETU deployed static billboard placements across high-traffic roads, high-footfall environments and strategically important urban and regional locations.
Five cities. One national visibility strategy.
The campaign deployed 15 static billboard placements across five major Kenyan cities.
The campaign had to adapt in real time.
Outdoor media performance depends on what happens after the billboard goes live. KWETU actively managed the campaign throughout its flight period.
Visibility at national scale.
Visibility that stayed resilient.
The campaign established Efferalgan's presence across key Kenyan urban and regional markets while maintaining strong visual continuity throughout the flight.
Proactive monitoring, site adjustments and media execution helped protect campaign exposure as external conditions changed.
The right location gets attention. The right media management keeps it there.
Turn campaign intelligence into the next media advantage.
- Retain high-performing Nairobi sites.
- Expand strategic coverage in Kileleshwa, Parklands and Westlands.
- Consider placements around hospitals, clinics and pharmacies.
- Layer location-based digital advertising around outdoor placements.
- Align outdoor visibility with retail stockist data and product availability.
Need more than a billboard?
KWETU combines media strategy, buying, creative execution and campaign optimisation to turn outdoor advertising into a strategic brand-building asset.
Talk to KWETU