Turning youth skills into greater awareness.
KWETU led a multi-platform awareness campaign for the Kenya National Chamber of Commerce and Industry (KNCCI), using digital communication to increase visibility around youth skills development and engage relevant audiences.
Awareness is only useful when it reaches the right people.
KNCCI needed to create greater awareness around youth skills development while communicating through channels capable of reaching relevant audiences at scale.
The campaign therefore required more than publishing content. It needed strategic planning, coordinated digital communication, audience engagement and ongoing performance monitoring.
Strategy first. Distribution second.
KWETU approached the campaign as an integrated awareness programme rather than a sequence of disconnected social media posts.
Two platforms. One coordinated campaign.
169,000+ people reached.
The campaign achieved a combined audience reach of more than 169,000 across LinkedIn and X.
Beyond the reach figure, KWETU produced a comprehensive performance evaluation following the campaign. The evaluation provided insights and strategic recommendations to guide future KNCCI awareness initiatives.
From campaign planning to performance evaluation.
Awareness becomes more valuable when performance informs what happens next.
A campaign designed to learn as well as reach.
The KNCCI Skills for Youth campaign demonstrates KWETU's approach to public awareness: combine strategic communication, digital distribution, stakeholder engagement and performance analysis to create campaigns that can improve over time.
The combination of more than 169,000 people reached and a structured post-campaign evaluation gave KNCCI both campaign visibility and actionable insight for future communication initiatives.
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