SEO in the Age of AI: Is It Science, Art, or Both?
AI has blurred the line between technical SEO and creative marketing. This article shows why data precision and storytelling together shape the future of search.
How to Set Up and Use Google Analytics for Your Website – A Beginner’s Guide
With over 70% of Kenya’s web traffic coming from mobile users, businesses must track and optimize their websites accordingly. This guide covers Google Analytics setup, 12 key metrics to watch, and top FAQs to help you succeed.
Customer Support with Chatbots: Revolutionizing Customer Service for Modern Businesses
Customer Support with Chatbots: Revolutionizing Customer Service for Modern Businesses In today’s fast-paced world, customers expect quick, efficient, and round-the-clock support. Businesses that fail to meet these expectations risk losing their competitive edge. That’s where chatbots come in. These AI-powered tools have revolutionized customer support, helping businesses provide better service while reducing costs. But how […]
Understanding Test Types in Data Science: A/B Tests, Randomized Control Trials, and Their Business Benefits
In the world of data science, conducting tests is essential for making informed decisions and driving business growth. Two commonly used test types are A/B tests and randomized control trials (RCTs), specifically brand lift and conversion lift tests. In this blog post, we will explore these test types, their significance for businesses, industry statistics, available tools and platforms, frequently asked questions, and conclude with the importance of leveraging these tests to unlock business potential.
