African Employers Summit 2025 Digital Marketing Campaign
Client: Federation of Kenya Employers (FKE)
Duration: August to September 2025
Agency: KWETU Marketing Agency
Project Summary
The African Employers Summit 2025 partnered with KWETU Marketing Agency to deliver a professional, multi-platform digital marketing campaign. The goal was to increase event visibility, strengthen engagement among employer associations, HR leaders and policymakers, and grow the summit’s digital footprint across Africa.
KWETU applied its expertise in Social Media Marketing and Digital Marketing Services to build awareness, generate engagement and drive traffic to summit information and registration pages.
Our Services:
Social Media Marketing: https://kwetumarketingagency.co.ke/service/social-media-marketing/
Digital Marketing Services: https://kwetumarketingagency.co.ke/digital-marketing-services-in-kenya/
Campaign Objectives
- Increase visibility of AES 2025 across Africa
- Drive high engagement on META, LinkedIn and X
- Direct traffic to event information and registration pages
- Build a stronger community of HR leaders, employers and policy stakeholders
Campaign Performance
META (Facebook and Instagram)
- 699000 impressions
- 365000 reach
- 42200 engagements
- 10200 link clicks
- 4200 new page likes
- 135525 impressions
- 247 new professional followers
- 950 link clicks
- 4.1 percent engagement rate
X (Twitter)
- 3900 impressions
- 328 engagements
- 8.2 percent engagement rate
Impact
This campaign solidified AES 2025 as a leading event for employers and policymakers across Africa. Content performed strongly across professional and public platforms. Engagement rates were consistently above industry benchmarks and LinkedIn growth represented high-value followers from relevant sectors.
The combined strategy strengthened brand visibility, grew the online community and drove quality traffic for summit attendance.
Call to Action
Are you planning an event or a promotional campaign and want measurable digital results?
Request a Quote: https://kwetumarketingagency.co.ke/request-a-quote/
