Bon Voyage Wine Distributors October Digital Marketing Campaign
Client: Bon Voyage Wine Distributors
Reporting Period: October 2025
Agency: KWETU Marketing Agency
Project Summary
Bon Voyage Wine Distributors partnered with KWETU Marketing Agency to run a
performance focused Instagram campaign aimed at increasing brand visibility,
building a wine-loving community and driving pre-orders ahead of the
Blankets and Wine festival. The strategy combined content creation, paid ads
and targeted engagement, supported by KWETU’s
Social Media Marketing
and
Digital Marketing Services.
Campaign Objectives
- Increase brand awareness and social visibility
- Grow the Instagram community and improve engagement
- Encourage participation through giveaways and promotions
- Drive wine pre-orders for the Blankets and Wine event
Instagram Performance Overview
- Total account views: 73500
- Total interactions: 349
- Main ad achieved 60102 views, 36516 reach and 2762 engagements
- 632 link clicks from the main ad
- 50 new followers gained directly from ads
Monthly Summary
September created a strong organic baseline before October ads:
- 13 posts published
- 35836 accounts reached
- 882 profile visits
- 98 new followers
Top Performing Posts
Blankets and Wine Event Promotion
- 36891 views
- 305 likes
- 111 profile visits
- 71 shares
- 29 saves
Giveaway Campaign
- 34417 views
- 150 likes
- 482 profile visits
- 77 new follows
- 44 comments
October Pop Up Market
- 10687 views
- 76 likes
- 285 profile visits
- 25 new follows
Ad Campaign Performance
- Reach: 41144
- Post engagements: 3013
- Views: 74895
- Impressions: 69811
- Link clicks: 812
- New followers: 148
- Unfollows: 11
Giveaway Campaign Summary
The giveaway attracted more than 20 participants and helped boost visibility,
engagement and positive audience sentiment. It also contributed significantly
to follower growth.
Audience Insights
- Total unique reach: 18701
- 99.3 percent of reach came through ads
- Largest audience: women aged 25 to 54
- Second largest group: 18 to 24 demographic
- Women: 61.1 percent
- Men: 38.9 percent
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