The Eden Mandate: turning a business conference into a digital movement.
KWETU delivered an integrated digital marketing campaign for the 6th CBF Business Conference & Expo 2025, combining social media, creative production, paid media and conversion-focused digital communication.
Build awareness. Create engagement. Drive registrations.
The campaign was designed to build nationwide digital awareness for The Eden Mandate and drive qualified audiences towards conference ticket registration.
The communication centred on faith-driven professionals, entrepreneurs and business leaders, connecting the conference's business proposition with relevant audiences across digital channels.
One campaign. Multiple digital touchpoints.
KWETU built the campaign around coordinated content, paid distribution and conversion pathways rather than treating social media as a standalone awareness channel.
From attention to action.
Campaign traffic was directed towards the ticketing environment, with link performance and user pathways monitored throughout the campaign.
Scale created visibility. Engagement created momentum.
By June 30, 2025, the campaign had generated substantial awareness and engagement across Meta while Google Performance Max extended reach through additional digital inventory.
More than conference promotion.
The campaign established broad awareness for The Eden Mandate while strengthening CBF's digital community and creating a stronger foundation for future initiatives.
The data shaped what should happen next.
A national campaign that turned digital attention into measurable momentum.
Structure, creativity and measurable success.
Their execution helped us reach our core audience while growing the CBF community online.
— CBF Events Team
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