With 44% of users relying on AI for research, mastering AI-driven visibility is crucial. This article provides a step-by-step guide for Kenyan businesses.
Google's AI Overviews are transforming the search experience by providing AI-generated summaries at the top of search results. This comprehensive guide delves into what AI Overviews are, their impact on user behavior and website traffic, and how businesses can adjust their SEO strategies accordingly.
Customer Support with Chatbots: Revolutionizing Customer Service for Modern Businesses In today’s fast-paced world, customers expect quick, efficient, and round-the-clock support. Businesses that fail to meet these expectations risk losing their competitive edge. That’s where chatbots come in. These AI-powered tools have revolutionized customer support, helping businesses provide better service while reducing costs. But how […]
For the second year, KWETU Marketing Agency shines as East Africa’s Top Digitally Fit Marketing Agency. See how we drive results and lead the digital landscape.
Introduction In today’s ultra-competitive e-commerce landscape, it’s not enough to just have a great product. You need proven marketing strategies that attract, engage, and convert customers. Whether you’re an e-commerce owner, marketer, or startup, these 10 tried-and-tested tactics will help you increase sales, improve customer retention, and grow your brand. So, buckle up and get […]
Learn how to master digital marketing in Kenya with KWETU Marketing Agency's 3-in-one strategy, including content creation, SEO, social media marketing, and PPC ads to boost awareness and leads.
Short videos offer a dynamic way to connect with audiences, particularly younger demographics who favor fast-paced, visually rich content. They also provide a level of flexibility that traditional advertising formats cannot match. From product launches and brand storytelling to customer testimonials and educational snippets, short videos cater to a variety of marketing needs.