August 27, 2025
By KWETU
Digital Marketing, AI, Business & Strategy, SEO

The Future of SEO in 2025 – How AI is Reshaping Search Rankings

Search engines reward trustworthy brands. In this blog, we show you how to boost your credibility and authority to rank higher in a world where AI favors reliable sources.

How to Automate User-Generated Content for Higher Conversions

August 19, 2025
By KWETU
Advertising, Business, Business & Strategy, Content Marketing, Digital Campaigns, Digital Marketing, Infuencer Marketing, Social Media Marketing, TikTok Advertising

User-Generated Content Automation: The Smart Way to Scale Authentic Marketing

Automation doesn’t mean robotic marketing. With the right setup, UGC automation can turn customer stories into powerful conversion tools.

August 10, 2025
By KWETU
Digital Marketing, Business & Strategy, Inbound Marketing

The Ultimate Digital Marketing Sales Funnel + Customer Journey Blueprint

This guide breaks down each stage of the customer journey, revealing proven digital marketing tactics for every step — from awareness to advocacy.

Boost Your Search Presence with Structured Data (Rich Results Guide)

Structured Data for Rich Results: How to Make Your Content Stand Out on Google and Beyond

If your pages look plain in search results, it’s time to level up. This guide shows how structured data transforms visibility—and drives serious engagement.

July 17, 2025
By Elvis
Advertising, Digital Campaigns, Digital Marketing, TikTok, TikTok Advertising

Scroll-Stoppers That Sell: TikTok Ad Secrets You Need to Know

From bold visuals to surprising hooks, these scroll-stopper techniques are designed for marketers serious about making TikTok ads perform.

June 18, 2025
By KWETU
Digital Marketing, PPC Ads, SEO, Social Media Marketing

Mastering Digital Marketing – Common Terms and KPIs Every Marketer Should Know in 2025

Break through the jargon. Learn key marketing terms and how to measure success in your campaigns.

June 18, 2025
By Elvis
AI, Digital Marketing, SEO

Beyond Rankings: Mastering AI‑Driven Visibility in 2025

With 44% of users relying on AI for research, mastering AI-driven visibility is crucial. This article provides a step-by-step guide for Kenyan businesses.

May 22, 2025
By Elvis
Content Marketing, AI, Digital Marketing, SEO

Understanding Google’s AI Overviews: Impacts on Search Results and SEO Strategies

Google's AI Overviews are transforming the search experience by providing AI-generated summaries at the top of search results. This comprehensive guide delves into what AI Overviews are, their impact on user behavior and website traffic, and how businesses can adjust their SEO strategies accordingly.

May 8, 2025
By KWETU
Digital Marketing, Advertising, Billboard Advertising, Business & Strategy, Digital Campaigns, Experiential Marketing

How to Integrate Billboard Advertising with Your Digital Marketing Strategy in Kenya

Billboard advertising remains a powerful tool in Kenya's marketing landscape. Learn how KWETU's integrated TTL marketing approach blends traditional and digital strategies for maximum impact.