Boost Your Search Presence with Structured Data (Rich Results Guide)

Structured Data for Rich Results: How to Make Your Content Stand Out on Google and Beyond

If your pages look plain in search results, it’s time to level up. This guide shows how structured data transforms visibility—and drives serious engagement.

July 17, 2025
By Elvis
Advertising, Digital Campaigns, Digital Marketing, TikTok, TikTok Advertising

Scroll-Stoppers That Sell: TikTok Ad Secrets You Need to Know

From bold visuals to surprising hooks, these scroll-stopper techniques are designed for marketers serious about making TikTok ads perform.

June 18, 2025
By KWETU
Digital Marketing, PPC Ads, SEO, Social Media Marketing

Mastering Digital Marketing – Common Terms and KPIs Every Marketer Should Know in 2025

Break through the jargon. Learn key marketing terms and how to measure success in your campaigns.

June 18, 2025
By Elvis
AI, Digital Marketing, SEO

Beyond Rankings: Mastering AI‑Driven Visibility in 2025

With 44% of users relying on AI for research, mastering AI-driven visibility is crucial. This article provides a step-by-step guide for Kenyan businesses.

May 22, 2025
By Elvis
Content Marketing, AI, Digital Marketing, SEO

Understanding Google’s AI Overviews: Impacts on Search Results and SEO Strategies

Google's AI Overviews are transforming the search experience by providing AI-generated summaries at the top of search results. This comprehensive guide delves into what AI Overviews are, their impact on user behavior and website traffic, and how businesses can adjust their SEO strategies accordingly.

May 8, 2025
By KWETU
Digital Marketing, Advertising, Billboard Advertising, Business & Strategy, Digital Campaigns, Experiential Marketing

How to Integrate Billboard Advertising with Your Digital Marketing Strategy in Kenya

Billboard advertising remains a powerful tool in Kenya's marketing landscape. Learn how KWETU's integrated TTL marketing approach blends traditional and digital strategies for maximum impact.

May 1, 2025
By KWETU
Digital Marketing, Advertising, Business & Strategy

Inside KWETU – How Our 360-Degree Marketing Strategy Transforms Brands

Learn how our multi-award-winning agency helps Kenyan and global brands grow with expert strategy, creative design, and digital execution.

Digital Marketing Course in Kenya - KWETU Academy

April 22, 2025
By KWETU
Digital Marketing, Courses

Introducing KWETU Academy’s Digital Marketing Courses in Kenya

Whether you're looking to start a career in marketing, enhance your skills, or promote your own business, KWETU Academy's Digital Marketing Certification offers the knowledge and expertise you need to thrive in Kenya's dynamic digital landscape.