Google Search Ads and Performance Max Advertising
Google Search Ads and Performance Max Ads are powerful tools for digital marketing, providing visibility where it matters most—on Google’s Search Engine Results Pages (SERPs). Google Search ads are a form of native advertising that appears directly in response to user queries. These ads are prominently displayed in the top four spots of the search results or at the very bottom of the page. In addition to text ads, Google’s search network also displays images of products from eCommerce sites, enhancing the visibility and appeal of your offerings.
Performance Max Ads are a more comprehensive and versatile format that combines the best of Google’s advertising networks. These ads go beyond just search results; they utilize Google’s full range of ad inventory, including YouTube, Display, Discover, Gmail, and Maps, ensuring that your ads reach potential customers wherever they are online. With Performance Max, your ads are optimized across various formats to drive the highest possible performance, whether it’s for lead generation, sales, or brand awareness.
Both Google Search and Performance Max ads are centered around meeting the immediate needs of users. Google Search ads appear when a user’s query indicates a need for a product or service, making them a top choice for generating high-quality leads and sales. The immediate nature of these ads means that users are more likely to click, engage, and ultimately convert.
Responsive Search Ads (a feature within Google Search and Performance Max campaigns) further enhance your ad’s effectiveness by allowing you to find the best match for user intent. These ads dynamically combine headlines and descriptions to optimize performance based on the searcher’s location, device, and other factors, ensuring that your message resonates with your target audience.
Learn more on How to Grow Your Business With YouTube Video Advertising
| Service | Package | Price (Ksh.) |
|---|---|---|
| Pay-Per-Click Advertising (PPC) | Basic Package | 65,210 |
| / Google Ads | Premium Package | 111,000 |
| Elite Package | 210,000 | |
| YouTube Ads | Basic Package | 52,120 |
| Premium Package | 125,300 | |
| Elite Package | 90,000 |
How We Make a Difference in Your Search and Performance Max Ads Campaigns
Discover the top 10 reasons why our Google Search and Performance Max advertising services stand out and deliver exceptional value for your project and budget:
In-Depth Customer Research: We dedicate time to thoroughly research your ideal customer and develop detailed buyer personas, which form the foundation of our targeted advertising campaigns.
Strategic Consultation: Before launching any campaign or digital project, we provide expert advice on the best course of action. This includes discovery meetings, customized strategies, and tailored recommendations to ensure your goals are met.
Objective-Driven Campaigns: Our campaigns are designed to meet your specific objectives, whether it’s creating buzz, building brand awareness, influencing purchase consideration, or generating high-quality leads.
Flexible Payment Options: We understand the varying needs of businesses and offer flexible payment plans for short-term campaigns, along with discounts for long-term digital marketing projects.
Industry-Certified Approaches: Our strategies are based on key industry benchmarks, such as conversion rates, and are certified by leading voices in digital marketing and IT. This ensures that our methods are both effective and reliable.
Continuous Optimization: We don’t just set and forget. Our team continuously monitors and optimizes your campaigns to improve performance, adjusting strategies based on real-time data and insights.
Comprehensive Reporting: Transparency is key. We provide detailed reports that break down the performance of your campaigns, offering insights into what’s working and where there’s room for improvement.
Expert Ad Copy and Creative: Our team of experienced copywriters and designers craft compelling ad copy and visuals that resonate with your target audience, driving higher engagement and conversion rates.
Advanced Targeting Techniques: We utilize advanced targeting techniques, including demographic, geographic, and behavioral targeting, to ensure your ads reach the most relevant audience at the right time.
Dedicated Support and Collaboration: Our agency is committed to providing ongoing support and collaboration. We work closely with you to understand your evolving needs and ensure that your campaigns remain aligned with your business goals.
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Why choose us?
KWETU Marketing Agency is a top consulting marketing agency in Nairobi, Kenya. We offer one-off & renewable marketing solutions to suite your objective and budget.
