Media Buying Services
At KWETU Marketing Agency, we specialize in strategic media buying to help businesses maximize their ad spend and reach the right audience at the right time. Our team manages ad placements across Google, Meta (Facebook & Instagram), LinkedIn, TikTok, Twitter (X), and programmatic networks, ensuring optimal performance and high ROI.
We handle budget allocation, ad optimization, audience targeting, and real-time monitoring, whether using our accounts or managing campaigns directly from your dashboards. With a data-driven approach and transparent reporting, we ensure every ad delivers measurable results.
What is Media Buying?
Media buying is the process of strategically purchasing advertising placements to ensure your brand reaches the right audience at the right time. It involves selecting the best media channels, optimizing ad placements, and managing budgets to maximize returns. At KWETU Marketing Agency, we leverage data-driven strategies to help businesses scale through effective paid media campaigns.
Scenarios Where Media Buying is Essential
Media buying is beneficial in various marketing scenarios, including:
- Brand Awareness & Visibility – Ideal for new product launches and brand positioning.
- Lead Generation & Sales – Driving qualified leads and converting them into customers.
- E-commerce Growth – Promoting seasonal sales, discounts, and retargeting customers.
- Event Promotion – Boosting attendance for conferences, webinars, and product launches.
- App Install Campaigns – Increasing downloads and user engagement for mobile apps.
Our Media Buying Services Across Platforms
KWETU offers media buying across major digital advertising platforms. Here’s a breakdown of our expertise:
1. Google Ads
- Search Ads – Appear at the top of Google search results.
- Display Ads – Banner ads across websites.
- YouTube Ads – Video ads before, during, or after YouTube content.
- Shopping Ads – Product-based ads for e-commerce businesses.
- Performance Max Ads – AI-powered multi-channel ad campaigns.
2. Meta (Facebook & Instagram) Ads
- Lead Generation Ads – Capture leads directly on Meta platforms.
- Engagement Ads – Increase interactions with your brand.
- Conversion Ads – Drive purchases, sign-ups, and downloads.
- Video Ads – Boost brand storytelling with video content.
3. LinkedIn Ads
- Sponsored Content – Promote posts and articles to professionals.
- Lead Gen Forms – Capture high-quality business leads.
- Message Ads – Directly engage with potential clients via LinkedIn messages.
4. TikTok Ads
- In-Feed Ads – Native-style video ads in users’ feeds.
- Branded Hashtag Challenges – Boost user participation with trending hashtags.
- TopView Ads – Prime ad placement when users open TikTok.
5. Twitter (X) Ads
- Promoted Tweets – Expand reach for specific tweets.
- Follower Ads – Grow your Twitter (X) audience.
- Trend Takeovers – Get featured in Twitter’s trending topics.
6. Programmatic & Smart Ads
- Real-Time Bidding (RTB) – Automated digital ad placements.
- Connected TV (CTV) Ads – Ads on streaming platforms and smart TVs.
- Native Ads – Ads that blend naturally within content feeds.
Our Media Buying Methodology
We follow a data-driven and results-oriented media buying process, ensuring transparency and efficiency—especially when working with client dashboards.
- Strategy Development – We analyze your objectives, target audience, and competitors to craft a media buying plan.
- Ad Setup & Creative Optimization – We configure campaigns, design creatives, and set up tracking.
- Budget Allocation & Bidding Strategy – Funds are strategically distributed across high-performing channels.
- Real-Time Monitoring & Adjustments – We optimize ads based on performance insights.
- Reporting & Analytics – Clients receive detailed reports on spending, reach, conversions, and ROI.
For businesses with existing ad accounts, our team seamlessly integrates with your dashboards to manage and optimize campaigns while ensuring full transparency.
4-Tier Media Buying Pricing Guide
Our agency fee is based on the client’s monthly media buying budget.
| Budget Range (Per Month) | Agency Fee (% of Media Budget) | Services Included |
|---|---|---|
| Ksh. 50,000 – Ksh. 150,000 | 30% | Ad setup, basic audience targeting, campaign monitoring, and performance reports. |
| Ksh. 150,001 – Ksh. 500,000 | 25% | Advanced audience targeting, A/B testing, conversion tracking, and monthly optimization. |
| Ksh. 500,001 – Ksh. 1,500,000 | 20% | Multi-channel campaign management, competitor analysis, retargeting strategies, and weekly optimizations. |
| Ksh. 1.5M+ | 15% | Custom strategy, AI-driven optimization, premium analytics, and a dedicated account manager. |
Additional Services: Content creation, landing page development, and custom analytics dashboards are available at an extra cost.
Top 5 FAQs About Media Buying Services
1. How does media buying differ from digital marketing?
Media buying is a component of digital marketing that focuses on purchasing ad placements. Digital marketing includes broader strategies like content marketing, SEO, and social media management.
2. What is the minimum budget required for media buying?
Our services start at a minimum media buying budget of Ksh. 50,000 per month. The budget influences ad reach, frequency, and effectiveness.
3. How do you measure the success of a media buying campaign?
We track key performance indicators (KPIs) such as impressions, clicks, conversions, cost per acquisition (CPA), and return on ad spend (ROAS).
4. Can I run a one-time media buying campaign?
Yes! We offer both one-time campaigns and ongoing media buying management, depending on your needs.
5. How soon can I expect results from media buying?
Some campaigns show immediate engagement, while others may take a few weeks to optimize for maximum conversions.
Get Started with KWETU’s Media Buying Services
Looking to scale your digital advertising? Let KWETU Marketing Agency manage your media buying for maximum efficiency and ROI.
📞 Call: (+254) 0712 509 002 | (+254) 0737 055 737
📧 Email: info@kwetumarketingagency.co.ke
Why choose us?
KWETU Marketing Agency is a top consulting marketing agency in Nairobi, Kenya. We offer one-off & renewable marketing solutions to suite your objective and budget.
