Roadshows and Activations Marketing Services in Kenya

Services We Offer

At KWETU Marketing Agency, we specialize in delivering end-to-end roadshow and activation services to bring your brand to life. We provide a comprehensive suite of services tailored to ensure a seamless and impactful experience. Below are some of the key services we offer:

Rig Activations

• Hire of branded rigs for high-impact visibility.
• Professional drivers and crew for seamless logistics.
• Rig branding and de-branding services for a polished presentation.

Crew Management

• Experienced Activation Brand Champions to engage and excite your audience.
• Skilled Rig Crew Supervisors and DJs to manage and amplify your activations.
• Professional MCs and dancers to energize and entertain attendees.

Event Essentials

• Setup and hire of activation tents, draped tables, and chairs for an inviting setup.
• Security personnel and bouncers for event safety.
• Scatters and influencers to amplify your campaign’s reach.

Licenses and Compliance

• Obtaining necessary council licenses for flier distribution, loudspeaker use, tent setup, and procession.
• Coordination with licensing bodies such as MCSK, KAMP PRISK, and NEMA for smooth execution.

360-Degree Support

• Integration of digital and on-ground strategies, including targeted social media ads, to drive awareness and engagement.
• End-to-end event planning and execution with attention to detail, from logistics to post-event reporting.

KWETU Marketing Agency is dedicated to delivering a 360-degree approach, incorporating printing services, expert event planning, and digital amplification to ensure your activations leave a lasting impression on your audience.

Our Strategy: Pre-Event, In-Event, and Post-Event Success

Our approach to roadshows and activations marketing is designed to maximize impact at every stage of the event lifecycle.

Pre-Event Planning

• Research & Strategy Development: We analyze the target audience, market trends, and brand objectives to craft a compelling activation strategy.
• Creative Concept Development: Our creative team designs unique concepts that resonate with your audience and align with your brand vision.
• Logistics Coordination: We manage all logistical aspects, including venue selection, permits, route planning for roadshows, and supplier coordination.
• Digital Hype Campaigns: Leveraging targeted social media ads and influencer marketing, we generate pre-event buzz, ensuring high turnout and engagement.

In-Event Execution

• Seamless Event Management: Our capable team, including the BTL Manager, Influencer Manager, and Digital Executives, ensures flawless execution. From setting up engaging activation booths to managing live roadshow activities, we deliver an immersive brand experience.
• Audience Engagement: Using interactive games, live demos, influencer appearances, and product sampling, we captivate your audience and encourage real-time participation.
• Content Creation: Our digital team captures high-quality photos and videos to share on social media, amplifying your brand’s reach and engagement during the event.

Post-Event Optimization

• Impact Analysis: We provide detailed reports on engagement metrics, lead generation, and overall ROI.
• Content Distribution: Post-event videos, testimonials, and highlights are shared across platforms to maintain momentum and keep your brand top of mind.
• Audience Retargeting: Our digital executives use post-event data to run retargeting campaigns, converting leads into customers and fostering brand loyalty.

Our Capable Team

Our success is driven by a passionate and experienced team:

• BTL Manager: Oversees all below-the-line marketing activities, ensuring on-ground activation is flawless and impactful.
• Influencer Manager: Collaborates with top-tier influencers to amplify brand messaging and reach diverse audiences.
• Digital Executives: Handle pre-event, in-event, and post-event digital marketing campaigns, ensuring your activation is supported by robust online visibility.
  Together, we create a seamless integration of on-ground and digital marketing efforts to deliver extraordinary results.

Our Methodology

1. Aggregator Model
   As an aggregator, KWETU collaborates with the best third-party suppliers and agencies in Kenya. From event props and sound systems to transportation and logistics, we ensure every element meets the highest standards of quality and professionalism.

2. Integrated Digital and BTL Marketing
   We complement our BTL marketing activities with digital event marketing services. By running targeted social media ads, we generate awareness, drive engagement, and reward your brand’s followers and evangelists. This Through-The-Line (TTL) approach ensures your brand remains at the forefront of your audience’s minds.

3. 360-Degree Approach
   Our comprehensive 360-degree strategy incorporates all aspects of roadshows and activations:

   • Creative Concept Design
   • Logistics and Coordination
   • Printing Services: From branded merchandise to banners, we provide high-quality printing solutions that enhance your brand presence.
   • Digital Amplification: Engaging content, live-streaming, and social media engagement.

Our Services at a Glance

• Roadshows: Fully branded mobile events that bring your brand to your target audience’s doorstep.
• Product Activations: Interactive on-ground campaigns to introduce and promote your product to the market.
• Event Management: Complete end-to-end event management, including logistics, branding, and digital promotion.
• Influencer Marketing: Leverage popular influencers to create buzz and drive attendance at your events.
• Digital Event Marketing: Build awareness through social media ads, email marketing, and retargeting campaigns.
• Printing Solutions: High-quality branding materials to create a cohesive and professional visual identity for your campaign.

Why Choose KWETU Marketing Agency?

• Localized Expertise: Deep understanding of the Kenyan market and audience.
• Innovative Ideas: Creative campaigns designed to capture attention and drive action.
• Seamless Execution: From pre-event to post-event, we ensure every detail is taken care of.
• Integrated Approach: On-ground activations supported by digital marketing for maximum impact.

Let KWETU Marketing Agency transform your roadshows and activations into unforgettable brand experiences. Contact us today to create a customized marketing campaign that sets your brand apart!

Contact Us:
📞 (+254) 0711 857 237 | (+254) 0737 055 737
📧 info@kwetumarketingagency.co.ke