Tingashare – eCommerce Website Design

Project Scope:

We were approached by TINGASHARE, a leading Kenyan-based Construction Company and Heavy Machinery Hire Company, to revamp their existing website and provide comprehensive eCommerce solutions. The client wanted a user-friendly website that would digitize their equipment hire process and enhance the overall user experience. Our goal was to create a seamless digital platform that simplified equipment rental, reduced costs, and saved time for TINGASHARE’s clients.

Results:

We successfully delivered a cutting-edge eCommerce website for TINGASHARE, revolutionizing their online presence and streamlining their operations. The project encompassed various aspects, including website design, content creation, customization, security, search engine optimization (SEO), data tracking, and analytics integration. The following highlights the key features and outcomes of our work:

1. Understanding Client Requirements: We conducted in-depth meetings with the TINGASHARE team to understand their unique expertise, culture, target audience, and desired prospects. This helped us align the website design with their specific needs.

2. Website Audit and Content Update: We performed a thorough audit of the old website and identified areas that required improvement. We updated the content to ensure relevance and accuracy.

3. WordPress CMS and Premium Theme Integration: We created a CMS environment using WordPress, which provided TINGASHARE with an easy-to-use backend system for managing their website. We integrated a premium WordPress theme to enhance the user experience and make the site visually appealing.

4. Custom Content Creation: We crafted engaging and persuasive content for the website, ensuring it effectively communicated TINGASHARE’s services and benefits to their target audience.

5. Custom Functionality and Navigation: We developed custom functionality, including menus, banner areas on landing pages, and custom footer areas, to enhance navigation and user experience.

6. On-Page SEO Optimization: We optimized the website’s titles and descriptions to improve its visibility on search engines and attract organic traffic.

7. Enhanced Website Imagery: We added visually appealing images to different sections of the website, including single images and galleries, to enhance user experience. All images were optimized by scaling and compressing them for optimal loading speed.

8. Custom Colors and Fonts: We created a unique visual identity for TINGASHARE by implementing custom colors and fonts that aligned with their branding.

9. Website Security: We equipped the website with a modern firewall, modified rules, SSL certificate, and login security plugins to ensure robust security measures were in place.

10. Google Firebase Integration: We integrated a map of TINGASHARE’s business location using Google Firebase, making it easy for users to find and contact them.

11. Data Tracking and Analytics: We integrated Google Analytics into the website, providing TINGASHARE with valuable insights and analytics visible in their site admin dashboard.

12. Responsive Design and Indexing: We optimized the website to be fully responsive on all devices, ensuring a seamless experience for users on both mobile and web platforms. We also submitted the website to Google Search Console and Bing for indexing.

13. Improved User Experience and Conversions: Through custom functionality and tools, we provided TINGASHARE with the means to increase website traffic across all services. By focusing on enhancing user experience, we aimed to achieve higher conversions, repeat business, and word-of-mouth referrals.

Client Link: TINGASHARE Website

Our eCommerce website design solutions for TINGASHARE have transformed their online presence, making equipment hire as easy as a few clicks. The seamless digital platform we created has allowed TINGASHARE to streamline their operations, attract more customers, and position themselves as industry leaders in the Kenyan construction sector.