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NRG Radio

  • NRG Radio
  • Website Design
  • Feb 2017

NRG Radio – 91.3 FM

The client, the leading Radio station on frequency 91.3 FM, NRG Radio required a new website that would not only act as a showcase for their show line up, but also a digital platform that would inform users of news & updates, enable the advertisement of 3rd party offers with banners and have the ability to host a large number of registered online users participate in local or international campaigns.

This was the first version of the website:  https://nrg.radio/

Our previous project with NRG Radio, the leading Radio station on frequency 91.3 FM. Our goal was to create a new website that would serve as a digital platform that would inform users of news & updates, enable the advertisement of 3rd party offers with banners and have the ability to host a large number of registered online users participate in local or international campaigns. We successfully achieved this goal by delivering the first version of their website.

Selection of a Premium WordPress theme that would gel with the overarching brand thematic for the brand online and offline.
Creation of campaign landing pages to host recruiting of new talent (NRGetic MVP’s)
Addition of ‘Watch Live’ & ‘Listen Live’ buttons as key call-to-actions for website visitors.
Integrated the station’s YouTube channel and specific playlists to the company website enabling a unified view with all competition submissions on one page
Integrated a mailing list to the website.
Performed contextual marketing in collaboration with the team to identify the most popular categories in news sections and menu items over time, then re-working these sections based on website data and team recommendations.
Submitted the website to Google for indexing complete with a custom sitemap and assigned dashboard admins.
The website optimized for responsiveness on all devices (mobile & web) then was submitted on Google Search Console & Bing for indexing
Created Titles and descriptions for the website to improve on-page Search engine optimization (SEO).
Website Imagery – Images were added to various sections of the website to enhance user experience as single images or galleries. All images were scaled and compressed.
Custom colors and fonts.
Website security – The website was equipped with a modern firewall with modified rules, SSL certificate and login security plugins
member2
“
"I am impressed with the website design service provided by Paul & the Team at KWETU. They created a modern and responsive website that aligns with our brand thematic. The team worked closely with us to identify our needs and incorporated them into the design. Thank you,

Dennis Ndavi

Commercial Director

In conclusion, our collaboration with NRG Radio led to the creation of a website that serves as a perfect showcase for their show line-up, informs users of news & updates, and enables the advertisement of 3rd party offers with banners. It also has the ability to host a large number of registered online users participate in local or international campaigns. We are proud to have been a part of the team that delivered the first version of their website.

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