Social Media Case Study: Zuri Blooms x Kwetu Marketing Agency
Client: Zuri Blooms
Industry: Luxury Floral Design & Gifting
Services Offered: Social Media Management, Paid Social Advertising, Campaign Strategy, Content Creation
Duration: January 21st – February 21st, 2025
Project Background
Zuri Blooms is a Kenyan-based premium florist renowned for its elegant floral arrangements, especially around major gift-giving occasions such as Valentine’s Day. With the Valentine’s season approaching, Zuri Blooms aimed to amplify its brand awareness, boost pre-orders, and grow its social media community organically and through targeted advertising.
They partnered with Kwetu Marketing Agency to design and execute a month-long social media campaign that would not only drive sales but also solidify their reputation as a top-tier floral brand.
Our objective was clear: craft a magnetic digital campaign that blends visual storytelling, data-driven advertising, and community engagement to turn followers into paying customers.
🎯 Campaign Goals
To ensure measurable and intentional results, the campaign focused on four key objectives:
1. Increase Valentine’s Day Pre-Orders
- Create urgency and excitement around the Valentine’s Day offer
- Drive traffic to pre-order links and WhatsApp inquiry channels
2. Grow Brand Awareness
- Expand reach on Instagram and Facebook
- Attract new followers and profile visits through valuable content
3. Boost Engagement Rates
- Drive comments, shares, saves, and DMs with compelling visuals and CTAs
- Humanize the brand using behind-the-scenes content
4. Maximize Link Clicks & Messages
- Use targeted ads and bio CTAs to drive actions
- Monitor and optimize ad performance for improved cost efficiency
📈 The Results: Performance Snapshot
| Platform | Views | Reach | Interactions | Link Clicks | Follower Growth |
|---|---|---|---|---|---|
| 25,200 ↑197% | 10,900 ↑134% | 466 ↑309% | 121 ↑365% | 70 ↑439% | |
| 37,300 ↑357% | 15,400 ↑656% | 130 ↑420% | 289 ↑2,100% | 23 ↑100% |
These numbers represent a substantial improvement compared to the previous month and reflect our ability to generate both reach and tangible customer actions through a holistic social strategy.
🧩 Creative Strategy
The content strategy was built on three core pillars:
1. Emotionally Engaging Visuals
Crafted content that resonated emotionally, focusing on themes of love, celebration, and thoughtful gifting
Showcased luxury bouquet arrangements, love messages, and customer testimonials
2. Short-Form Video (Reels)
Leveraged Instagram Reels for high engagement
Featured bouquet preparation, unboxing experiences, and storytelling to humanize the brand and build trust
Generated the highest interaction rates
3. Community Activation through Giveaways
Ran a giveaway reel inviting users to nominate someone special to receive a bouquet
Boosted reach, engagement, shares, and attracted new followers
🔥 Top Performing Instagram Posts
Valentine’s Giveaway Reel
Metrics: 1.4K views, 27 comments, 10 profile follows, 70 total interactions
Why it Worked: Emotional storytelling and contest mechanics drove viral engagement
80-Rose Premium Arrangement
Metrics: 741 views, 12 likes, 13 interactions
Why it Worked: Highlighted a luxury bouquet with a heartfelt caption, creating aspirational appeal and premium brand positioning
Behind-the-Scenes Content
Metrics: 533 views, 15 likes, 3 comments
Why it Worked: Authentically showcased craftsmanship, building trust
🔥 Top Performing Facebook Posts
Valentine’s Pre-Order Promo
Metrics: 6,890 views, 4,935 reach, 71 link clicks
Why it Worked: Highlighted bouquet options by color and style with clear visuals and urgency
Red Rose Feature Post
Metrics: 141 views, 118 reach
Why it Worked: Clean aesthetic and elegance drove strong engagement
Vibrant Mixed Arrangement
Metrics: 100 views, 100 reach, light engagement
Why it Worked: Supported brand positioning for variety and artistry
💰 Paid Ad Performance
🧪 Campaign Focus: Instagram Reel Ad – Valentine’s Pre-Orders
Reach: 17,929
Views: 24,936
Link Clicks: 252
Messages Generated: 150
Ad Spend: Kshs 5,247 (~USD 35)
Key Insights:
Achieved high engagement and strong ROI on a lean budget
Emotional appeal, urgency, and high-quality creative drove performance
Data-led optimization ensured precise audience targeting
📌 Strategic Takeaways
✅ What Worked
Video content consistently outperformed static images
Giveaway mechanics boosted organic reach and interaction
Targeted Facebook Ads drove strong pre-order conversions
Emotional storytelling in captions increased engagement and shares
🚀 Recommendations Implemented
Increased focus on short-form video in content strategy
Reposted user-generated content (UGC) from satisfied customers
Recommended SEO upgrades and website pixel integration for retargeting
Proposed collaborations with niche influencers to expand brand trust
Want to boost your brand with a targeted marketing strategy? Let KWETU Marketing Agency create a campaign that drives engagement, increases conversions, and grows your audience. Check out our customized Social Media Marketing Packages to find the right solution for your business, or visit KWETU Marketing Agency to connect with our team and start building your brand today!
