Unlocking SPS Africa's Social Media Impact with Kwetu Marketing Agency

Specialised Power Systems (SPS) Africa Social Media Management

Project Overview:

Specialised Power Systems (SPS) Africa is a Leading manufacturer of low voltage switchboards; expert in medium & high voltage switchgear.

KWETU Marketing Agency collaborated with SPS Africa to increase their online presence through a targeted social media campaign. The primary objective was to raise brand awareness among businesses and industries reliant on dependable power distribution. Focusing on manufacturing facilities, commercial buildings, data centers, healthcare facilities, and infrastructure projects, the campaign spotlighted switchboards as essential components of specialised power systems. By emphasizing the safety, reliability, efficiency, and customisation benefits of switchboards, coupled with showcasing SPS Africa’s proven track record and experienced engineering team, the campaign aimed to position the company as a trusted provider of reliable power solutions.

The Challenge:

Difficulty showcasing career opportunities: SPS Africa struggled to effectively present their career openings in power distribution engineering to potential candidates.
Need to engage across engineering disciplines: With diverse roles available, SPS Africa aimed to attract talent from various engineering backgrounds.
Desire to utilise social media effectively: SPS Africa recognised the importance of platforms like Instagram and Facebook but lacked a clear strategy for engagement.

The Solution:

Enhanced career page and blog: SPS Africa revamped their website to feature current job openings and outline clear career paths within the company.
Highlighting engineering disciplines: They showcased the different engineering fields available within the company to attract a diverse pool of candidates.
Employee profiles and career journeys: By featuring employee profiles, SPS Africa provided insight into company culture and growth opportunities.
Articles and webinars: SPS Africa published informative articles on industry advancements and hosted webinars to offer insights and career development workshops.
Internship program: They introduced a hands-on internship program to provide practical experience and mentorship to aspiring engineers.
Instagram engagement: SPS Africa used Instagram to attract and develop future engineers, building relationships and communities within the platform.
Industry engagement: They engaged with industry events, conferences, and mentorship programs to connect with and nurture talent.
Engineering challenges: SPS Africa organised challenges to showcase innovation and attract talented individuals to their company.

The Result:

The implementation of SPS Africa’s comprehensive strategy yielded significant results. Their Facebook campaign achieved a notable increase in reach, with a wider audience reached through both organic and paid means. Moreover, the engaging and informative content led to higher levels of interaction, with users actively engaging with posts through likes, comments, and shares. Additionally, there was a marked increase in link clicks, indicating heightened interest and engagement with the content provided. Overall, these results demonstrate the effectiveness of SPS Africa’s approach in expanding their online presence, fostering meaningful interactions, and driving traffic to their website.

SPS Africa’s strategic online engagement has powered up their brand and attracted top engineering talent, shaping the future of specialised power systems.