August 10, 2025
By KWETU
Digital Marketing, Business & Strategy, Inbound Marketing

The Ultimate Digital Marketing Sales Funnel + Customer Journey Blueprint

This guide breaks down each stage of the customer journey, revealing proven digital marketing tactics for every step — from awareness to advocacy.

June 18, 2025
By KWETU
Digital Marketing, PPC Ads, SEO, Social Media Marketing

Mastering Digital Marketing – Common Terms and KPIs Every Marketer Should Know in 2025

Break through the jargon. Learn key marketing terms and how to measure success in your campaigns.

May 21, 2025
By KWETU
PPC Ads, E-commerce

Maximize Your Online Sales with Google Shopping Ads

Maximize your e-commerce potential with Google Shopping ads. Our detailed guide covers all aspects of setting up and optimizing your campaigns for better results.

May 8, 2025
By KWETU
Digital Marketing, Advertising, Billboard Advertising, Business & Strategy, Digital Campaigns, Experiential Marketing

How to Integrate Billboard Advertising with Your Digital Marketing Strategy in Kenya

Billboard advertising remains a powerful tool in Kenya's marketing landscape. Learn how KWETU's integrated TTL marketing approach blends traditional and digital strategies for maximum impact.

May 1, 2025
By KWETU
Digital Marketing, Advertising, Business & Strategy

Inside KWETU – How Our 360-Degree Marketing Strategy Transforms Brands

Learn how our multi-award-winning agency helps Kenyan and global brands grow with expert strategy, creative design, and digital execution.

Digital Marketing Course in Kenya - KWETU Academy

April 22, 2025
By KWETU
Digital Marketing, Courses

Introducing KWETU Academy’s Digital Marketing Courses in Kenya

Whether you're looking to start a career in marketing, enhance your skills, or promote your own business, KWETU Academy's Digital Marketing Certification offers the knowledge and expertise you need to thrive in Kenya's dynamic digital landscape.

Should you invest in Google PPC ads or social media marketing? Find out what works best for businesses in Kenya with this detailed comparison.

March 20, 2025
By KWETU
Digital Marketing, Business & Strategy, PPC Ads, Social Media Marketing, YouTube Ads

Google Ads or Social Media Marketing? Which Digital Marketing Strategy Drives Better Results?

Should you invest in Google PPC ads or social media marketing? Find out what works best for businesses in Kenya with this detailed comparison.

February 22, 2025
By KWETU
SEO, Digital Marketing, PPC Ads, Website Design

SEO vs. Paid Ads: Which One is Right for Your Business in Kenya?

Struggling to choose between SEO and paid ads for your business? We break down the benefits, costs, and long-term impact of each in the Kenyan market.

February 10, 2025
By KWETU
Digital Marketing, SEO, Website Design

Drive Targeted Traffic with KWETU’s Business Booster Bundle

Targeted traffic is the key to business success. KWETU’s Business Booster Bundle offers expert strategies across social media, Google Ads, YouTube, and LinkedIn, ensuring your brand reaches the right people at the right time.