Digital Marketing

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Why Your Digital Marketing Must Be a Conversation, Not a Monologue!

Why Your Digital Marketing Must Be a Conversation, Not a Monologue!

In the digital world, as in real life, few like it when you continually talk about yourself while in a conversation. They even coined a term for it ‘Conversational Narcissism‘ whereby you disregard the existence of the other party and blurb on ad nauseam! As once quoted by Epictetus – ‘We have two ears and one mouth so that we can listen twice as much as we speak’. As a digital brand, engaging your customer in real-time should be your second nature – a key ingredient to your outlook & success.
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How-To-Advertise-Your-Business-Services-or-Products-on-Google

How To Advertise Your Business, Services or Products on Google

Google advertising is a great means to marketing your services and products online. Google ads enable you to show your unique messaging or ‘ad’ to people who are actively searching for what you offer, your kind of business or a preferred service provider in your local area on Google’s Search and Display networks Advanced targeting features, optimized campaign formats and a ‘pay-per-click’ ad-bidding system makes most organizations, business and brand owners want to advertise on Google locally and worldwide.
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6 Tips For Writing Better Website Content, Blog Posts & Social Media Captions

‘Content is King’. Writing great for-web content is one of the most influential and organic ways to attract more customers to your online brand. Whether a blog, website, online store or even a campaign landing page, good web content enables you the business or brand owner acquire better leads and more sales right from your online platform- organically.
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Why More Businesses Are Turning To Social Media Marketing in Kenya

Why More Businesses Are Turning To Social Media Marketing in Kenya

Social media marketing platforms have become an important resource for Kenyan businesses in marketing products and solutions, generating quality leads and customer engagement for many businesses and brands. This is especially true due to the affordability and effectiveness of online marketing -further, the ability to measure campaign effectiveness over prescribed time periods has become a paramount ingredient to marketing budgets and overall return-on-investment.
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