FAQ

Frequently asked questions

At KWETU, we’re transparent and honest at all times. We believe that working with a digital marketing agency should be straightforward and easy, and you should never feel unsure about how we do things.


That’s why we’ve created this list of frequently asked questions. It’s designed to help you learn more about the services we offer, how much it will cost in terms of your time and money, and what you can expect from working with us.

Find our frequently asked questions answered. Question not answered? Give us a call on (+254) 0737 033737 or fill out our website contact us form with your inquiry.

  • How long has KWETU been in business & what are some of your core services?
  • What is business digital marketing?
  • Why use KWETU when my business can hire a digital marketing person in-house?
  • How long do I need to commit to working with KWETU Marketing Agency?
  • Are there any additional or hidden costs for a digital marketing project?
  • Why do the costs quoted by other agencies vary so greatly?
  • Is all the work done in-house by the KWETU Marketing Agency team?
  • My business is based in the USA, KWETU Marketing Agency is based in Kenya. Does this matter?
  • What’s KWETU's new client onboarding process?

As an agency, we’ve been delivering our expert digital marketing services since 2017. We are constantly evolving us a company and offer the below digital solutions as our core offering:

    • Website Development: We make sure your online site is full of informative and engaging content, has a robust branding design, a clear layout, and all-important social media channel links
    • Branding: From logo design to the color scheme, your brand must interest, engage, and encourage your clients to buy your products over your competitors
    • Search Engine Optimization SEO: Boost your website’s outreach on search engines, especially Google search engine with effective SEO services. Overall, SEO is all about ensuring you build and maintain a content-rich online site with fully-optimized pages, inbound links, and social shares
    • Google Ads: Google’s ‘PPC ads’ is a highly fast, flexible, and measurable way of advertising that can help you achieve an instantaneous increase in your websites online traffic
    • Social Media Engagement: You can vastly improve your brand awareness and recognition by sharing meaningful and informative content on social media channels like Facebook, Twitter, Instagram, and more.

Digital marketing is the promotion or advertisement of your product, service, or business online or via the Internet. Digital marketing consists of many different types of marketing strategies, but the spectrum of services consists of website design and development, search engine optimization, pay-per-click advertising, social media marketing, and content marketing strategies like blog writing, video marketing, and email marketing. Even within the above strategies are subsets of the different types of digital marketing.

 

Within search engine optimization consists local search engine optimization, national search engine optimization, link building, and reputation management. Types of pay-per-click advertising include local pay-per-click advertising, national pay-per-click advertising, and Facebook advertising. Social media marketing plays across many different platforms depending on the type of business you are in, but some of the most important networks are Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube. Content marketing consists of creating valuable and memorable content to be distributed to customers or those interested in your space.

 

Digital marketing has shifted the paradigm of marketing from one that uses an outbound approach to one that uses an inbound marketing approach. Customers know what they want and when they want it and they head online to get what they want when they want it. Gone are the days of fishing with a large net in the ocean and here are the days of fishing with sonar radar in a barrel. Inbound marketing helps businesses generate traffic to their website and turn website visitors into paying customers.

Compared to an In-house company employee who might possess a broad scope of knowledge in digital marketing, our digital marketing agency team of 12 digital expert consultant are each experienced and accredited specialists in their particular area of digital marketing.

Our consultants are industry-leaders in their various fields when it comes to SEO, PPC & Google Ads, Social Media, Content Marketing, Digital Strategy, and Data & Analytics. With the help of a Digital Strategy expert, our team members share knowledge between themselves to make sure all your digital channels work together in a joined-up approach and achieve more for you. We like to think of ourselves as an extension of your team, offering skills you can’t recreate in-house

We ask you to commit for a minimum term based on your project and objectives. This gives us enough time to acquire data, study it and implement a strategy that will start to generate the results you want.

After that, it’s a rolling monthly contract. We’re not interested in locking clients into long contracts. We want you to stay with us because we’re generating you and your business great results. We’re proud of our client retention rate.

No, there are never any hidden costs with Loom. We cover all of our work in the set monthly retainer. However, you’ll need to cover any biddable media spend such as Google Ads, Microsoft Ads, and Facebook Ads. This is billed separately to our management fee.

Prices quoted by various agencies will generally take into consideration the differences in scope of work and team experience. For example, a service that costs Kshs. 25,000 compared with one that costs over Kshs. 125,000 per month is not likely to be as effective or as thorough.

When in search for digital services/ solutions and receiving quotes from digital marketing agencies, make sure you understand what the deliverables are for the costs they’ve quoted. At KWETU, we’re always transparent and honest about what we’re going to deliver in the time we’ve quoted for. In our experience, we need a good amount of time to generate the best results possible. By quoting for anything less than this, we know we’re set to fall short on performance

No, not every service we offer is completed by the internal team. We call upon our trusted network of experiential marketing experts, branding & printing partners, graphic designers, illustrators, web developers and video producers to help with projects that can help enhance your digital marketing activity when need be.

Where your business is located doesn’t really matter when it comes to the work that we do. In fact, we work with clients across the whole of the USA.

When it comes to communication, we aim to see our local clients for frequent face-to-face meetings, but we still arrange regular calls for our clients who are a bit further away. On top of that, we’ll travel to see you for quarterly or bi-annual face-to-face meetings.

Step 1: We arrange a call to scope out your requirements and understand if we can help.

Step 2: Paul (KWETU Marketing Agency Founder) or an assigned consultant, will arrange a face-to-face meeting, video conference or call (depending on location) to further discuss working together.

Step 3: We deliver a proposal, examples of past work, a project plan and deliverables, including costs.

Step 4: You decide if you want to go ahead.

Step 5: We draw up the contracts which are signed by both parties.

Step 6: Project kick-off meeting

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