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Should you invest in Google PPC ads or social media marketing? Find out what works best for businesses in Kenya with this detailed comparison.

How To Start A Successful Ecommerce Business

A successful ecommerce business idea combines many factors: an attractive and trustworthy website, in-demand products, and excellent customer support. Each is working together to get more traffic and maximize conversion. Are you an aspiring e-commerce entrepreneur? If so, then here are a few crucial tips that can help you to find success in your business from the beginning.
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A/B Tests, Randomized Control Trials, and Their Business Benefits

Understanding Test Types in Data Science: A/B Tests, Randomized Control Trials, and Their Business Benefits

In the world of data science, conducting tests is essential for making informed decisions and driving business growth. Two commonly used test types are A/B tests and randomized control trials (RCTs), specifically brand lift and conversion lift tests. In this blog post, we will explore these test types, their significance for businesses, industry statistics, available tools and platforms, frequently asked questions, and conclude with the importance of leveraging these tests to unlock business potential.
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How To Win With Digital Marketing in Kenya

How To Win With Digital Marketing in Kenya

Digital marketing is advertising delivered through electronic devices on digital channels such as search engines, websites, social media, email, and mobile apps - enabling individuals and business owners to connect with current and prospective customers. Affordable, measurable and effective marketing to your preferred target audiences is what it's all about
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