A successful ecommerce business idea combines many factors: an attractive and trustworthy website, in-demand products, and excellent customer support. Each is working together to get more traffic and maximize conversion. Are you an aspiring e-commerce entrepreneur? If so, then here are a few crucial tips that can help you to find success in your business from the beginning.
Selling online is one thing but being successful at it is something special – complete with a strategy and an award!
Digital marketing is advertising delivered through electronic devices on digital channels such as search engines, websites, social media, email, and mobile apps - enabling individuals and business owners to connect with current and prospective customers. Affordable, measurable and effective marketing to your preferred target audiences is what it's all about
In the world of data science, conducting tests is essential for making informed decisions and driving business growth. Two commonly used test types are A/B tests and randomized control trials (RCTs), specifically brand lift and conversion lift tests. In this blog post, we will explore these test types, their significance for businesses, industry statistics, available tools and platforms, frequently asked questions, and conclude with the importance of leveraging these tests to unlock business potential.
Ecommerce has revolutionized the way businesses operate, allowing them to reach a wider audience, increase sales, and provide convenient shopping experiences. In Kenya, the state of ecommerce is rapidly evolving, with more and more businesses recognizing the immense potential it holds. By leveraging the power of ecommerce, businesses can transcend geographical limitations, connect with customers across the nation, and capitalize on the growing trend of online shopping.
Great content can drive social shares, keep users on your website for longer, and improve conversions. It can also help you establish authority in your niche and drive awareness of your brand.
In the world of digital marketing, identifying your ideal customer is a crucial component of any successful marketing campaign. Your ideal customer is the person who is most likely to buy your product or service, and by understanding their needs and preferences, you can create targeted campaigns that resonate with them.
Looking to improve your digital marketing ROI? Consider adding remarketing to your strategy. By targeting users who have already engaged with your brand, you can increase conversions, boost brand awareness, and improve your overall ROI.
Google Display Advertising is a type of online advertising that allows businesses to display ads on a variety of websites across the internet. These ads can be in the form of banners, text ads, rich media ads, and more. The ads are shown to users who are browsing websites that are part of the Google Display Network (GDN). The GDN includes millions of websites, mobile apps, and video content sites that have partnered with Google to show display ads.
Email marketing is a digital marketing strategy that involves sending promotional messages or newsletters to a group of subscribers via email. The purpose of email marketing is to build relationships with potential and existing customers, promote brand awareness, and ultimately drive revenue for a business.
WordPress has become one of the most popular content management systems in the world, and for good reason. It is a highly flexible, customizable, and user-friendly platform that has the ability to meet the needs of both small and large businesses. If you are thinking of developing your website or eCommerce store in Kenya, here are some reasons why you should consider using WordPress CMS.
LinkedIn has become a powerful tool for businesses in Kenya to connect with potential customers, partners, and employees. LinkedIn advertising, in particular, is a great way for businesses to reach their target audience and achieve their marketing goals. In this blog post, we will discuss the advantages of LinkedIn advertising for businesses in Kenya.
In today's digital age, social media has become an integral part of any successful marketing campaign. Whether you're a small business or a large corporation, having a strong social media presence can help you reach your target audience, increase brand awareness, and ultimately drive sales.