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Business & Strategy

How a Digital Marketing Agency Can Help You in Achieving Your Objectives

How a Digital Marketing Agency Can Help You in Achieving Your Objectives

A digital marketing agency is a specialized entity that offers a range of services to help businesses promote their products, services, or brand in the online realm. These agencies employ a team of experts with diverse skills, including but not limited to SEO, content creation, social media management, pay-per-click (PPC) advertising, email marketing, and data analytics. Their mission is to craft and execute strategies tailored to your business's goals, using digital channels to reach, engage, and convert your target audience.
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A/B Tests, Randomized Control Trials, and Their Business Benefits

Understanding Test Types in Data Science: A/B Tests, Randomized Control Trials, and Their Business Benefits

In the world of data science, conducting tests is essential for making informed decisions and driving business growth. Two commonly used test types are A/B tests and randomized control trials (RCTs), specifically brand lift and conversion lift tests. In this blog post, we will explore these test types, their significance for businesses, industry statistics, available tools and platforms, frequently asked questions, and conclude with the importance of leveraging these tests to unlock business potential.
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Ecommerce Website Price in Kenya: How Much Does It Cost to Develop Your Online Store?

Ecommerce Website Price in Kenya: How Much Does It Cost to Develop Your Online Store?

Ecommerce has revolutionized the way businesses operate, allowing them to reach a wider audience, increase sales, and provide convenient shopping experiences. In Kenya, the state of ecommerce is rapidly evolving, with more and more businesses recognizing the immense potential it holds. By leveraging the power of ecommerce, businesses can transcend geographical limitations, connect with customers across the nation, and capitalize on the growing trend of online shopping.
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Advantages of LinkedIn Advertising for Businesses in Kenya

LinkedIn has become a powerful tool for businesses in Kenya to connect with potential customers, partners, and employees. LinkedIn advertising, in particular, is a great way for businesses to reach their target audience and achieve their marketing goals. In this blog post, we will discuss the advantages of LinkedIn advertising for businesses in Kenya.
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How to Use Google Analytics in Your Marketing Strategy to Improve Business - KWETU

How to Use Google Analytics in Your Marketing Strategy to Improve Business

Google Analytics, is a web analytics tool that provides in-depth insight into your website and business’s online performance. It provides valuable insights that can help you to shape the success strategy of your business. Google Analytics allows you the information needed to help you shape the success strategy of your business, discovering things you probably never knew about visitors on your site
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Why Your Digital Marketing Must Be a Conversation, Not a Monologue!

Why Your Digital Marketing Must Be a Conversation, Not a Monologue!

In the digital world, as in real life, few like it when you continually talk about yourself while in a conversation. They even coined a term for it ‘Conversational Narcissism‘ whereby you disregard the existence of the other party and blurb on ad nauseam! As once quoted by Epictetus – ‘We have two ears and one mouth so that we can listen twice as much as we speak’. As a digital brand, engaging your customer in real-time should be your second nature – a key ingredient to your outlook & success.
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