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Business & Strategy

Influencer Marketing Services in Kenya

Why It’s Essential for Brands to Tap into Kenya’s Influencer Marketing Economy

Influencer advertising has become a popular marketing strategy in recent years, and for good reason. With the rise of social media and the increasing influence of online personalities, influencer advertising has become a powerful tool for businesses looking to reach their target audience and increase their brand awareness. In this blog post, we will discuss the importance of influencer advertising and why it should be a part of every business's marketing strategy.
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How to Use Google Analytics in Your Marketing Strategy to Improve Business - KWETU

How to Use Google Analytics in Your Marketing Strategy to Improve Business

Google Analytics, is a web analytics tool that provides in-depth insight into your website and business’s online performance. It provides valuable insights that can help you to shape the success strategy of your business. Google Analytics allows you the information needed to help you shape the success strategy of your business, discovering things you probably never knew about visitors on your site
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Why Your Digital Marketing Must Be a Conversation, Not a Monologue!

Why Your Digital Marketing Must Be a Conversation, Not a Monologue!

In the digital world, as in real life, few like it when you continually talk about yourself while in a conversation. They even coined a term for it ‘Conversational Narcissism‘ whereby you disregard the existence of the other party and blurb on ad nauseam! As once quoted by Epictetus – ‘We have two ears and one mouth so that we can listen twice as much as we speak’. As a digital brand, engaging your customer in real-time should be your second nature – a key ingredient to your outlook & success.
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8 Things Every Small Business Website Should Have

For most businesses a website is the focal point for providing information to customers and acts as a vital tool for generating leads and enquiries and ultimately new business. Is your website currently performing as well as it could be? It should be a little more than an online placeholder. Your business website should be effective attracting online visitors, keeping them around and converting them to customers.
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