Google Advertising Services in Kenya & Pay-Per-Click ads
Our Google Search, Performance Max, and Shopping Ads services which are designed to maximize your online visibility and drive targeted traffic to your business. With a strategic blend of ad formats, we ensure your products and services reach the right audience across Google’s vast network, including Search, Display, YouTube, Gmail, and more. From comprehensive keyword research and dynamic bidding strategies to advanced audience targeting and creative asset management, our tailored approach helps you achieve your specific marketing goals, whether it’s boosting sales, increasing brand awareness, or expanding market reach. Let us help you achieve exceptional results with our all-in-one advertising solutions.
Whether you’re looking to increase brand visibility, drive conversions, or boost sales, our comprehensive suite of digital marketing services & solutions can help you achieve your goals.
Our PPC advertising services with Google ads are available one-off or are renewable monthly or periodically. We are certified and experienced to assist you with your project. Further, we offer custom strategy and pricing to suit your budget, objectives and campaign KPI’s. View our Google Advertising packages here
Get in touch by sending us your request to info@kwetumarketingagency.co.ke , accurately filling out the quote request form on this page or Call/ WhatsApp (+254) 0712 509 002
Here’s how we enhance the effectiveness of your Google Ads campaigns
Keywords Research and Buyer Personas Creation – Our approach to Keywords Research and Buyer Personas Creation is founded on precision and insight. We meticulously analyze search trends, user behaviors, and industry-specific keywords to identify strategic opportunities that align with your business goals. By understanding your target audience’s demographics, interests, and purchasing behaviors, we develop detailed buyer personas that guide our digital marketing strategies. This comprehensive approach ensures that every campaign is optimized to attract qualified leads and drive meaningful engagement.
Investing in Ads Quality Systems – We are dedicated to continuously improving our ads’ relevance and usefulness to users. Over the past four years, our efforts have led to a remarkable 3x reduction in low-quality and irrelevant ads. This improvement enhances the overall user experience and ensures that your ads are seen by the right audience at the right time.
Data-Driven Approach – Our Google certified agents start by setting up campaigns meticulously on the Google Ads dashboard. We integrate advanced conversion tracking, optimize budgets, and manage keyword bids to gather unique datasets. These datasets empower you, our client, to continuously refine and optimize your campaigns based on comprehensive data insights provided in detailed campaign reports.
Understanding the Buyer’s Journey – We tailor campaigns to align with various objectives across the buyer’s journey, including Awareness, Conversion, and Delightment Campaigns. For products or services that typically require consideration before purchase, we keep your brand top-of-mind for potential customers as they progress through their decision-making process.
Accurate Audience and Niche Market Targeting – Leveraging Google’s extensive audience categories, we precisely target specific groups based on their interests, intents, and demographics. Whether it’s enthusiasts of sports and travel, prospective vehicle or real estate buyers, or past visitors to your website, we ensure your messaging reaches those most likely to engage.
Continuous Ad Optimization – Optimization is key to achieving sustained campaign success. We continuously refine and adjust your messaging to resonate with your target audience’s preferences, ensuring your campaigns remain effective in both the short and long term.
A/B Testing – To maximize effectiveness, we employ A/B testing methodologies, rotating multiple ads under the same budget. This approach allows us to identify and implement the most effective ad variations, delivering optimal results for your Google advertising campaigns in Kenya.
By focusing on these strategic elements, KWETU Marketing Agency ensures your Google advertising campaigns not only achieve but exceed your business objectives.
Types of PPC Advertising with Google Ads
We offer various PPC advertising formats on Google Ads, including:
1. Google Search Ads – These ads appear above or below search results on Google when users search for products or services related to your business.
2. Google Display Ads – Displayed on a network of websites, these ads use images or videos to capture the attention of potential customers as they browse online.
3. YouTube Video Ads – Engage your audience with video content on YouTube, ensuring your message reaches viewers on the world’s largest video platform.
4. Performance Max Ads – Utilize Google’s automated campaign type that optimizes across all its networks, including Search, Display, YouTube, Gmail, and Discovery networks.
5. Shopping Ads – Showcase your products directly within Google Search results, highlighting key product information like price and availability.
What is PPC advertising?
PPC or ‘pay-per-click’ advertising, is a type of internet marketing where advertisers pay a fee each time their ad is clicked. Essentially, it’s a way of buying visits to your site rather than earning those visits organically. This is particularly useful when someone types in specific keywords or phrases into the search engine.
Expanding on the concept of PPC, we utilize Performance Max, a flexible campaign type in Google Ads. With Performance Max, you set an objective for your campaign and supply all the assets and information about your advertisement. Google then auto-generates ads that can appear across all its affiliated platforms, including Search, Maps, Display, YouTube, Gmail, and Discovery networks. This enables us to manage comprehensive campaigns from a single platform seamlessly.
In addition to Performance Max, we also leverage Shopping ads, which provide detailed information about specific products that you sell. These ads show users a photo of your product, a title, price, store name, and more, giving users a strong sense of the product you’re selling before they click the ad. This leads to more qualified leads and better conversion rates.
Learn more about why you should include Google Ads in you digital maketing campaigns.
Why is Google Ads your best bet in digital marketing in Kenya?
Because the targeted audiences or prospective customers on Google already have buyer intent based on their search and browsing patterns. The aim of all types of PPC advertising is to achieve a high ranking for a chosen keyword, which can be accomplished through various strategies. Google Ads stands out as the most widely used PPC advertising platform globally. This platform allows businesses to design ads that will be displayed on Google’s search engine and other associated properties. Implementing PPC marketing via Google Ads is especially beneficial due to Google’s status as the most visited search engine. This results in a high volume of traffic, ensuring your ads receive the maximum number of impressions and clicks.
Just starting our with Google Advertising in Kenya? Claim your 20% off on all our PPC advertsing campaigns here. Use coupon code SAVE20 to claim discount.
Why choose us?
KWETU Marketing Agency is a top consulting marketing agency in Nairobi, Kenya. We offer one-off & renewable marketing solutions to suite your objective and budget.
