8 SEO Content Writing Tips for Better SEO to Delight People & Search Engines

Importance of Local SEO for your Business In Kenya

Great content can drive social shares, keep users on your website for longer, and improve conversions. It can also help you establish authority in your niche and drive awareness of your brand.
SEO stands for “search engine optimization.” SEO is the process of making sure that your website and its contents are easy to understand, easy to use, and easy to find using a search engine like Google or Bing. On the other hand, SEO writing (also known as “writing for SEO”) is the process of planning, creating and optimizing content with the primary goal of ranking in search engines.

Learn more about >>  Google advertising services for search ads and banner ads

What Is SEO Writing?

SEO stands for “search engine optimization.” SEO is the process of making sure that your website and its contents are easy to understand, easy to use, and easy to find using a search engine like Google or Bing. On the other hand, SEO writing (also known as “writing for SEO”) is the process of planning, creating and optimizing content with the primary goal of ranking in search engines.

SEO writing requires analytics proficiency and high-quality copy skills. It’s the convergence of data science and art. It involves researching keywords, writing high-quality content that matches user intent, and optimizing your headers for easy page crawling. It is a form of writing that helps websites become more visible to major search engines.

Read more on: How to advertise on google for your business services or products

Why Is SEO Content Writing Important?

A highly visible website with good content appears on the first few pages of results when someone searches for that topic. The higher a website ranks in Google or Bing, the more people will visit their site. More visitors means more sales or just more readers or fans. SEO content-writing jobs are increasingly in demand, so having an understanding of what exactly the job entails means you will be a more valuable asset to any company that hires you.

To do so, you must focus on three things:
1. Know what searchers need when they search your target keyword (i.e., search intent)
2. Create the best possible answer to a given search query (i.e., research and knowledge)
3. Present the answer in a way that’s easy to read and understand (i.e., have good writing skills)

SEO Content Writing vs. SEO Copywriting: What’s the Difference?
Looking to hire an SEO writer for your brand? The difference between an SEO copywriter and content writer can affect your campaign’s success.
• The primary goal for SEO is to improve a user’s overall experience, as this is predominantly what search engine bots are looking for when they scan and rank the most relevant web pages.
• The primary goal of SEO copywriting is to convert traffic into leads and sales.

What are the benefits of SEO content?
• Increases brand visibility.
• Promotes your business 24/7.
• Cheaper than PPC ads.
• Results compound with time.
• Educates customers so they buy.
• Helps you dominate your market.
• Generate leads consistently.

Read more on: Key components to a winning social media marketing strategy


SEO copywriting best practices for writing SEO-friendly content that ranks.

  1. Write for your target audience, not search engines— Write content that appeals to the interests of your target market and audiences or answers their questions. Not all posts need to be about your product or service, but they all should be industry related. Assert yourself and your company as an expert in your industry by writing SEO-friendly content that is interesting and informative, and do it better than your competition. Make sure your content meets the user intent so visitors don’t bounce off the page but stay on signaling to search algorithms your content is valuable.
  2. Craft clear, keyword-rich, and power words-packed SEO-friendly headlines that drive clicks – You have a very short amount of text to make a very big impression. So don’t underestimate the power of an effective headline on SEO! Write headlines that are clear, interesting and make use of rich keywords. In addition to a great headline, also make sure your meta descriptions are interesting and further elaborate on the topic of your article. Keep in mind that your title and meta description are what show up in the search results, so make them count.
  3. Nail your keyword research so you pick a topic with decent traffic potential and business value.
  4. Incorporate imagery – Make your posts pop with images! People are visual. Adding an image along with your blog post can make a big impression. Have a Pinterest account? In addition to promoting your blogs across your other social media channels, posts with images can also be pinned, adding another avenue for traffic to your website.
  5. Structure headings appropriately (H1, H2, H3, etc.) so people and search spiders easily understand your content – The contents of your post may be great but can be easily lost in an unorganized, inefficient format. Breaking your content up into smaller paragraphs with headlines makes for an easy read that will keep your readers engaged. For the search engines, back-end organization is key too. Using proper tag hierarchy when tagging headlines(H1 for titles, H2 for subtitles) is important to maintain a well-structured article.
  6. Make your content reader-friendly through headings, short sentences/paragraphs, visuals, and block quotes.
  7. Write detailed long-form content so you naturally include related keyword phrases which boost your chances of ranking.
  8. Propel content with social media – Social media is a powerful tool that can help increase the reach of your content and promote sharing. Post each new article on social media sites and in forums, using engaging descriptions and a call-to-action. Since the power of social media lies in sharing, it’s also important to have share buttons on each of your blog posts. If you want more control of how your links appear when they’re shared, implementing Twitter Cards for Twitter or Open Graph for Facebook (technical) can give your shared links a boost, and may help your click-through rates. 

An SEO content writer understands search engine optimization and knows how to write content that’s informative, compelling, and relevant for:

  • Sales pages.
  • Newspaper ads.
  • Product descriptions.
  • Non-SEO landing pages.
  • Business names & taglines.
  • Website copy (brand messaging).
  • Product demos.
  • Call-to-action buttons.
  • On-site navigation copy.


Depending on the needs of your project, you’ll want to hire an SEO content writer when your goal is to attract more organic traffic to your website through high-quality, keyword-optimized content.

For a custom strategy and quotation, get in touch with us on: [email protected] or (+254) 0737 055737


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