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Why Digital Marketing Outshines Conventional Marketing Techniques - A Paradigm Shift in the Advertising Landscape in Kenya

Why Digital Marketing Outshines Conventional Marketing Techniques – A Paradigm Shift in the Advertising Landscape in Kenya

In today's fast-paced business world, digital marketing has revolutionized the way companies connect with their audience. By embracing digital channels and strategies, businesses can harness the power of precise targeting, cost-effectiveness, and real-time analytics to drive brand awareness, engage customers, and achieve exceptional results. In this blog post, we explore why digital marketing outshines conventional marketing techniques, uncovering the advantages it offers in Kenya and worldwide. Discover how businesses are leveraging the potential of digital marketing to stay ahead of the curve and succeed in the dynamic digital era.
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A/B Tests, Randomized Control Trials, and Their Business Benefits

Understanding Test Types in Data Science: A/B Tests, Randomized Control Trials, and Their Business Benefits

In the world of data science, conducting tests is essential for making informed decisions and driving business growth. Two commonly used test types are A/B tests and randomized control trials (RCTs), specifically brand lift and conversion lift tests. In this blog post, we will explore these test types, their significance for businesses, industry statistics, available tools and platforms, frequently asked questions, and conclude with the importance of leveraging these tests to unlock business potential.
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Ecommerce Website Price in Kenya: How Much Does It Cost to Develop Your Online Store?

Ecommerce Website Price in Kenya: How Much Does It Cost to Develop Your Online Store?

Ecommerce has revolutionized the way businesses operate, allowing them to reach a wider audience, increase sales, and provide convenient shopping experiences. In Kenya, the state of ecommerce is rapidly evolving, with more and more businesses recognizing the immense potential it holds. By leveraging the power of ecommerce, businesses can transcend geographical limitations, connect with customers across the nation, and capitalize on the growing trend of online shopping.
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Five Essential SEO Tips for Business Success

Reaching Your Ideal Audience with the Power of Google Display Advertising

Google Display Advertising is a type of online advertising that allows businesses to display ads on a variety of websites across the internet. These ads can be in the form of banners, text ads, rich media ads, and more. The ads are shown to users who are browsing websites that are part of the Google Display Network (GDN). The GDN includes millions of websites, mobile apps, and video content sites that have partnered with Google to show display ads.
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