Duration: 3-Months 

Theme:“Digital Mavericks: Ignite Your Marketing Potential”

Internship Type: Remote Internship

Internship Overview:

The “Digital Mavericks: Ignite Your Marketing Potential” internship program at KWETU Marketing Agency aims to empower aspiring digital marketing professionals with the skills, knowledge, and experience needed to excel in the dynamic world of digital marketing. This theme reflects the agency’s commitment to nurturing innovative and forward-thinking individuals who are ready to embrace the digital revolution and make a significant impact in the marketing industry.

Key Elements:

1. Unleash Your Creativity: The internship program encourages interns to explore their creativity and think outside the box when devising digital marketing strategies. From content creation to campaign ideation, interns will have the freedom to express their ideas and contribute innovative solutions to real-world marketing challenges.
2. Trailblazing Digital Strategies: The program focuses on equipping interns with the latest digital marketing techniques and trends. Through hands-on training and mentorship, interns will gain expertise in social media marketing, SEO, content marketing, and other cutting-edge strategies, enabling them to become trailblazers in the digital marketing landscape.
3. Maverick Mindset: The theme emphasizes the importance of adopting a maverick mindset – one that embraces change, takes calculated risks, and constantly seeks improvement. Interns will be encouraged to push boundaries, challenge conventional thinking, and pioneer new approaches to digital marketing to stay ahead of the curve.
4. Collaborative Excellence: Collaboration is at the core of the internship program. Interns will work closely with industry-leading professionals, learning from their expertise and leveraging their guidance to enhance their skills. Additionally, interns will collaborate with fellow participants, fostering a supportive environment that encourages knowledge sharing and collective growth.
5. Impact and Innovation: The theme underscores the significance of making a lasting impact and driving innovation in the marketing field. Interns will have the opportunity to work on real projects, implementing their skills and ideas to create tangible results. Through their contributions, they will leave a mark on the agency, clients, and the marketing industry as a whole.

The “Digital Mavericks: Ignite Your Marketing Potential” theme aims to inspire interns to embrace their unique abilities, think boldly, and become catalysts of change in the ever-evolving digital marketing landscape. By fostering a culture of creativity, innovation, collaboration, and impact, KWETU Marketing Agency aims to shape the next generation of digital marketing leaders who will redefine the future of marketing.

WORKSHEET & KEY PERFORMANCE INDICATORS (KPI’s)

Internship Duration: 3 Months or otherwise (at the discretion of the instructor). See attached contract for details.

Skills to be learned:

• Social Media Marketing and Inbound Marketing
• Basic Website Design & Maintenance
• Search Engine Optimization (On-page, Technical & Local SEO)
• Email Marketing
• Content Marketing with AI

Training Breakdown:

Month 1:

• Social Media Marketing and Inbound Marketing: Introduction to social media platforms, content creation, engagement strategies, and lead generation techniques.
• Basic Website Design & Maintenance: Understanding website structure, HTML/CSS basics, and website maintenance best practices.

Month 2:

• Search Engine Optimization (On-page, Technical & Local SEO): Learning keyword research, on-page optimization, technical SEO, and optimizing for local search.
• Email Marketing: Creating effective email campaigns, list building, segmentation, and analyzing email marketing metrics.

Month 3:

• Content Marketing with AI: Exploring the role of AI in content creation, optimization, and personalization. Learning how to leverage AI tools for content ideation, creation, and distribution.

Online Digital Training Sessions:

30-minute training session every week or bi-weekly to build on skills learned during the internship. These sessions will provide additional guidance, answer questions, and keep interns updated on the latest industry trends and techniques.

Key Performance Indicators (KPIs):

• Meeting KPIs is essential for a successful internship, as it demonstrates the intern’s commitment and progress in acquiring digital marketing skills.
• Selling at least one (1) of KWETU Marketing Agency’s services, solutions, or packages.
• Attaining a certificate from an accredited institution in a digital marketing-related field.
• Performing agency-based tasks and delivering high-quality work products.

Benefits & Rewards:

• Real-life training with industry-leading certified digital marketing professionals.
• Payment during the internship period by earning commissions on KWETU Marketing Agency’s services, solutions, and packages.
• Opportunity for two (2) of the best-performing interns to be considered for full-time digital executive positions at KWETU Marketing Agency.
• All participants of the internship program will receive a participatory certificate of completion from KWETU Marketing Agency.
• Selected candidates may receive recommendation letters and placements at selected businesses and organizations based on their performance and career prospects.

Note: The specific details, timelines, and requirements may vary and can be further discussed and customized with the interns during the onboarding process.