KWETU MARKETING AGENCY
AIHT Website Redesign & Digital Marketing Campaign
Transforming digital presence. Driving student recruitment.
A stronger digital experience for a growing institution.
AIHT needed a stronger online presence capable of presenting its programmes, facilities and admission information more effectively while supporting student recruitment. KWETU combined a complete website redesign with a targeted digital marketing campaign to address both the experience and acquisition sides of the challenge.
One digital ecosystem. Two growth levers.
Website Redesign
We overhauled the website design, user interface and navigation to create a more engaging and intuitive experience for prospective students.
- Improved user experience
- Clearer programme discovery
- Better access to facilities and admissions information
- Stronger digital presentation of the institution
Digital Marketing
Targeted campaigns were deployed across YouTube and Instagram to reach relevant audiences and support student acquisition.
- Targeted audience segmentation
- Compelling campaign creatives
- Data-driven targeting
- Continuous visibility and engagement
From online presence to student acquisition.
The redesigned website gave prospective students a more engaging and intuitive way to explore AIHT's programmes, facilities and admission process. The accompanying digital campaign increased visibility and engagement, contributing to a significant rise in student enrolments.
Integrated digital transformation project
Targeted digital advertising channel
Audience engagement and acquisition channel
A digital presence built to support growth.
KWETU brought website experience and performance marketing together to help AIHT attract, inform and convert prospective students more effectively.
