Turning vulture awareness into a digital conversation.
KWETU supported BirdLife International's International Vulture Awareness Day campaign through digital content, audience targeting, influencer outreach and paid social amplification around the #IVAD and #SAVEVULTURES campaign.
Make vulture conservation part of the conversation.
International Vulture Awareness Day created a focused opportunity to increase awareness of vultures and the importance of their conservation.
The campaign needed to translate an important conservation message into engaging digital content capable of reaching relevant audiences across multiple African markets.
#IVAD. #SAVEVULTURES.
The campaign centred on International Vulture Awareness Day and used a clear, recognisable campaign identity to bring attention to vulture conservation.
Creative content supported by targeted distribution.
Rather than relying on a single communication channel, the campaign combined content creation, audience targeting, influencer participation and paid promotion.
Coordinated across markets and audiences.
One conservation message. Multiple African markets.
Campaign activity extended across Kenya, Ghana, Nigeria, Zambia and Zimbabwe.
The approach allowed the campaign to reach audiences across different markets while maintaining a consistent International Vulture Awareness Day identity.
The campaign gained sustained digital momentum.
The campaign trended on Twitter for four days before and after International Vulture Awareness Day.
Important messages deserve more than important content. They need distribution.
From awareness day to a wider conservation conversation.
By combining creative communication with targeted distribution and influencer amplification, the campaign helped give vulture conservation greater visibility across digital audiences.
The four-day Twitter trending performance provided a clear indication that the campaign generated sustained public conversation around International Vulture Awareness Day.
Have a message worth amplifying?
KWETU creates strategic digital campaigns that connect compelling content with the audiences that matter.
Start a Campaign