Digital Marketing for 4th EYA Gala Dinner Event – FKE

Project Description:

Event Overview: The 4th Edition of the Employer of the Year Awards (EYA) Gala Dinner and Awards Ceremony, hosted by the Federation of Kenya Employers (FKE), was a celebration of excellence in the business world. Companies and organizations from various sectors, including manufacturing, health, energy, telecommunications, banking, NGOs, state corporations, and agriculture, participated in this prestigious event. The Gala Dinner took place on Friday, 6th October 2023, at the Safari Park Hotel, Nairobi, Kenya, with the theme “Honoring the Best Employers.”

Challenges:

To make this event a grand success, the FKE needed to create awareness, engage a Kenyan audiences, and ensure that the EYA Gala Dinner remained a trending topic on LinkedIn for an extended period. They sought to showcase their commitment to recognizing organizations that prioritize their employees and implement policies for enterprise competitiveness, productivity improvement, and industrial peace and harmony.

Our Agency’s Role:

1. Visual Design: Our creative team crafted visually stunning graphics that encapsulated the spirit of the event. These captivating visuals were strategically used in promotional materials, social media campaigns, and various event collateral.
2. Content Creation: We developed compelling and informative content that emphasized the significance of the EYA Gala Dinner and the importance of recognizing the best employers. This content was designed to engage the audience and foster a sense of anticipation.
3. Web Presence: We ensured that the event had a robust online presence by creating and maintaining a dedicated campaign website, making the event accessible to a global audience.
4. Social Media Promotion: We devised an effective social media strategy, leveraging LinkedIn to promote the event. Here’s how we achieved a 7-day trend on LinkedIn:

• Influencer Outreach: We collaborated with influential figures in the business and HR space who shared the campaign content, created engagement, and reached a broad audience. This significantly boosted the event’s visibility.
• Captions and Graphics: We developed attention-grabbing captions and graphics, both for the influencers and the internal communication team, ensuring that the campaign’s core message was effectively conveyed and the audience was actively engaged.

Results:

Our digital marketing efforts played a pivotal role in ensuring the success of the 4th EYA Gala Dinner. The event gained significant online traction, and the LinkedIn campaign trended for 7 days, generating buzz and excitement in the run-up to the event and keeping the conversation alive afterward.

Impact:

By creating a robust online presence and leveraging influencer outreach, our agency helped the FKE highlight the importance of recognizing and celebrating organizations that prioritize their employees. The 4th EYA Gala Dinner became a focal point in honoring the best employers, fostering a sense of pride and motivation among organizations and employees alike.

The event’s digital success demonstrates our ability to create engaging, trend-setting campaigns that bring attention to important initiatives.