RIM – Website Design

  • RIM
  • Website Design
  • Sept. 2022

RIM – Website Design

Project Link: https://rimim.com/ 

Project Scope:

RIM Information Management, an affiliate of Iron Mountain, approached us with the goal of revamping their website to enhance user experience, increase website traffic, and improve conversions. They required a comprehensive website design solution that aligned with their brand identity and effectively showcased their services, including information and records management, document storage, digital solutions, data management, and confidential destruction. Our team aimed to create a visually appealing and user-friendly website that would cater to their target audience.


Client Requirements and Approach:

To meet RIM Information Management’s requirements, we followed a strategic approach:

  1. Understanding the Client: We thoroughly researched RIM Information Management’s principals, company culture, clients, and desired prospects. This allowed us to identify their unique expertise and tailor the website design accordingly.

  2. Audit of Existing Website: We conducted a comprehensive audit of their old website, analyzing the content that needed updating and identifying areas for improvement.

  3. On-Site Meetings: We held on-site meetings with the RIM Information Management team to gain a deeper understanding of their specific requirements and expectations.

  4. CMS Environment Creation: We built the website on the WordPress content management system (CMS), providing an intuitive and user-friendly platform for easy content management.

  5. Premium WordPress Theme Integration: To enhance the user experience, we integrated a premium WordPress theme that aligned with RIM Information Management’s branding and showcased their services effectively.

  6. Custom Content Creation: Our team developed custom content for the website, focusing on copyrighting to communicate RIM Information Management’s value proposition clearly and persuasively.

  7. Custom Functionality and Navigation: We implemented custom functionality and navigation elements, including menus, banner areas on landing pages, and custom footer areas, to improve user engagement and streamline the website’s structure.

  8. On-Page SEO Optimization: We crafted optimized titles and descriptions for each page, focusing on improving on-page search engine optimization (SEO) and increasing organic visibility.

  9. Website Imagery: To enhance the user experience, we carefully selected and added relevant images to various sections of the website, ensuring proper scaling and compression for optimal performance.

  10. Custom Colors and Fonts: We implemented custom colors and fonts that aligned with RIM Information Management’s brand identity, creating a cohesive visual experience throughout the website.

  11. Website Security: To protect the website and user data, we equipped it with a modern firewall, modified security rules, an SSL certificate, and login security plugins.

  12. Integration of Business Location Map: We integrated a map of RIM Information Management’s business location using Google Firebase, allowing users to easily locate their offices.

  13. Data Tracking & Analytics: The website was integrated with Google Analytics, providing valuable insights into user behavior, traffic sources, and other key metrics. This data was accessible through the site admin dashboard.

  14. Responsive Design and Indexing: We ensured that the website was optimized for responsiveness across all devices, including mobile and web. Additionally, we submitted the website to Google Search Console and Bing for indexing, improving its visibility in search engine results.


By implementing targeted website design solutions, we successfully achieved the following results for RIM Information Management:

  1. Improved User Experience: The revamped website provided a seamless and engaging user experience, resulting in increased user satisfaction and improved retention.

  2. Increased Website Traffic: Through effective SEO optimization and improved functionality, the website experienced a significant increase in organic traffic from search engines.

  3. Higher Conversions: The enhanced website design and user experience contributed to higher conversion rates, driving increased inquiries and leads for RIM Information Management’s services.

  4. Repeat Business and Referrals: Satisfied online users were more likely to engage with RIM Information Management’s services repeatedly, leading to increased repeat business and positive word-of-mouth referrals.

The targeted website design solutions we offered to RIM Information Management played a crucial role in helping them achieve their goals of expanding their online presence, increasing website traffic, and driving business growth within the African continent.