- Website Revamp, SEO And Social Media Marketing
- The Platform Magazine
- Website Redesign, SEO And Social Media Management
- Nov 2023
The Platform Magazine Website Revamp, SEO and Social Media Marketing
Project Overview
The Platform Magazine is the premier source for unparalleled insights and expert commentary on legal matters in Kenya and beyond.
KWETU Marketing Agency embarked on a collaborative journey with The Platform Magazine to address crucial challenges hindering its online growth. The magazine grappled with issues surrounding maximising online presence, attracting readership, and effectively engaging its target audience. Despite possessing valuable content, The Platform Magazine lacked a cohesive digital strategy and an optimised website structure, impeding its ability to reach its full potential. Moreover, there was a pressing need to expand the magazine’s reach and visibility across various social media platforms to tap into a wider audience base.
Recognizing the untapped potential and the opportunity to bolster The Platform Magazine’s online presence, KWETU Marketing Agency devised a comprehensive solution. Drawing upon their expertise in digital marketing and website development, KWETU set out to revamp the magazine’s website, implement SEO strategies, and execute targeted social media marketing campaigns. With a strategic approach and a focus on enhancing user experience and engagement, KWETU aimed to propel The Platform Magazine towards greater success in the digital realm.
The Challenge:
The Platform Magazine faced hurdles in maximising its online presence, attracting readership, and effectively engaging with its target audience. Despite possessing valuable content, the magazine lacked a cohesive digital strategy and an optimised website structure. Furthermore, there was a pressing need to expand its visibility across social media platforms.
The Solution:
KWETU Marketing Agency recognised the opportunity to elevate The Platform Magazine’s online presence and increase its readership. To tackle this, they proposed a comprehensive solution. Leveraging their expertise in digital marketing and website development, KWETU undertook the revamp of the magazine’s website. This involved conducting a thorough audit, redesigning the website to align with a premium magazine business model, and implementing SEO strategies. Additionally, KWETU developed a tailored social media marketing strategy, focusing on platforms like Instagram and Facebook. They created engaging content and ran targeted campaigns to enhance brand awareness and attract potential readers and vendors.
The Result:
The integrated approach by KWETU Marketing Agency led to significant improvements in The Platform Magazine’s online presence and engagement. The revamped website saw increased traffic and improved user engagement, while the targeted social media campaigns successfully expanded the magazine’s reach within East Africa. With enhanced visibility and optimised content, The Platform Magazine achieved its objectives of attracting new readers and advertisers, solidifying its position as a leading publication in the legal and societal domain.
